Product Marketing Manager - B2B SaaS

You are looking for a Lead Product Marketing Manager position at Zycus, a leader in cognitive procurement. As a Lead Product Marketing Manager, your role will involve developing and revamping product messaging, leading product launches, gathering competitive intelligence, contributing to product-centric thought leadership, developing subject matter expertise in cognitive procurement and AI/ML, enabling sales and partners, leading strategic initiatives, and providing ideas for content marketing. **Key Responsibilities:** - Develop and revamp product messaging to establish brand identity and proliferate differentiating features. - Lead product launches and work with product management for planning, release, and go-to-market strategies. - Capture and leverage competitive intelligence for sales and other teams, creating new assets as needed. - Contribute to product-centric thought leadership and distribute effectively through various marketing channels. - Develop subject matter expertise in cognitive procurement and AI/ML capabilities. - Contribute to sales and partner enablement initiatives using product marketing assets to drive commercial outcomes. - Lead strategic initiatives leveraging Product Marketing Manager assets such as roundtables, webinars, virtual events, and partner events. - Provide ideas for content marketing to spread product-centric messaging and competitive differentiation, acting as a subject matter expert for content development. **Qualifications Required:** - 10-12 years overall experience and 4-5 years in enterprise software/SaaS product marketing. - Bachelor of Technology (B.Tech)/Bachelor of Engineering (B.E) with a good understanding of SaaS and various architectural paradigms. A master's degree in business or engineering is preferred. - Excellent written and communication skills. - Strong project management and organizational skills to collaborate effectively across teams. - Knowledge of AI/ML and automation software is a plus. Don't miss the opportunity to join Zycus, a Cloud SaaS company creating products with cutting-edge technologies like ML and AI. As a market leader in Procurement Software Suites recognized by Gartner, you will have the chance to work with global customers, shift roles within the organization, and make a significant impact on product development.,