Product Marketing Executive

1. Lead Management:

• Capture and qualify leads from various sources like website, email inquiries, e-commerce platforms, and lead forms.
• Create and maintain spreadsheets for bulk lead imports from roadshows, conferences, and e-commerce websites.
• Generate reports to track the performance of lead generation campaigns
• Execute targeted campaigns for product promotion, upcoming events/webinars, new brochures, and special offers.
• Manage survey forms related to lead generation.
• Build and manage targeted lists for institutions, commercial accounts, and specific customer segments.

2. Digital Marketing/ Content Creation

• Craft social media posts for webinars, events, and fine chemicals.
• Develop content for Social media covering other product lines
• Design web banners and create promotional videos.
• Collaborate on flyer, brochure other promotion material content creation and design

3. E-Commerce

• Manage product listing for platforms like IndiaMart, and other future collaboration within the decided template & requirement as necessary.

4. Marketing Inventory Management:

• Oversee the printing and production of marketing materials such as brochures, display product labels, and standees.
• Maintain an accurate inventory of marketing materials and manage requests for new materials.

5. Event Management (Roadshows & Conferences):

• Attend and represent at roadshows and Conferences
• Coordinate logistics for roadshows and conference participation, including obtaining permission letters, arranging display materials, and managing booth/stall setup.
• Process invoices for booth rentals, travel expenses, vendor payments, and marketing materials printing.
• Ensure timely approval and payment for valences according to company guidelines.

6. Competitive Analysis:

• Research and compile competitor data to identify strengths and weaknesses compared to our product portfolio.
• Develop product specification comparison sheets for sales and marketing teams.

7. Communication & Collaboration:

• Regularly share updates on product marketing activities with the sales team via email or WhatsApp.
• Collaborate with internal teams (Sales, Design, Content) to ensure a cohesive marketing strategy.
• Proofread marketing materials for accuracy and consistency.

8. Product Demo

• To conduct Product demos at customer site and during Roadshow/conferences.
• Assist Instrument installation at customer site.

9. Education

• Bachelor in Science (Biotechnology, Biomedical Science, Life Science)

At least 2 years of relevant work experience

Job Types: Full-time, Contractual / Temporary
Contract length: 12 months

Pay: ₹15,000.00 per month

Work Location: In person