Product Manager - Digital Onboarding & Accounts

Role Overview:

Product Manager

Key Responsibilities:

1. Product Strategy & Ownership

• Define product vision and roadmap for digital onboarding and account journeys (savings, current, NRI, FD, Retail Assets etc.)
• Benchmark with best practices in Indian and global digital banking
• Identify opportunities for automation (e.g., Video KYC, Aadhaar XML, DigiLocker, GSTN, MCA)

2. Customer Journey Design

• Map end-to-end customer journeys across mobile and web
• Continuously optimize UX for drop-off reduction and faster onboarding
• Conduct user research, feedback analysis, and A/B testing

3. Technology & Delivery

• Translate business requirements into clear PRDs/user stories
• Collaborate with engineering, design, and QA teams for timely delivery
• Own backlog grooming, sprint planning, and release management

4. Compliance & Risk Alignment

• Ensure journeys are compliant with KYC/AML regulations and RBI guidelines
• Liaise with internal Compliance and Risk teams for approvals

5. Performance Management

• Track product KPIs (conversion, activation, TAT, CSAT, etc.)
• Implement continuous improvements based on metrics and feedback

6. Partner Integrations

• Manage relationships with onboarding tech vendors (e.g., eKYC, PAN validation, NSDL, UIDAI, etc.)
• Evaluate and onboard new partners to improve efficiency and reduce cost

Key Requirements:

Education:

• Bachelor s degree in Engineering or related field
• MBA is a plus, but not mandatory

Experience:

• 5 7 years of total experience, with at least 2 3 years in digital banking product management
• Proven experience in launching or managing digital onboarding/account opening flows
• Experience working in/with banks, fintechs, NBFCs, or regulated entities

Skills & Competencies:

• Strong understanding of Indian KYC/AML regulations and RBI guidelines
• Comfortable with APIs, workflows, wireframes, and agile tools (JIRA, Figma)
• An analytical and data-driven mindset
• Excellent communication and stakeholder management skills
• Ability to work independently and thrive in a lean setup

KPIs / Success Metrics:

• Account opening conversion rate
• Drop-off reduction across funnel stages
• Average onboarding time (start to activation)
• Regulatory compliance score (zero non-compliance events)
• Customer satisfaction (CSAT/NPS) for onboarding