Product Executive

As a Product Management Executive from OTC & Healthcare Background in Gurgaon, your primary responsibilities will include: - Conducting comprehensive market research to identify emerging trends, customer needs, and competitive landscapes. You will need to translate these findings into actionable insights to drive product innovation. - Collaborating with stakeholders to assist in product development according to the desired roadmap and timelines. - Developing product positioning, messaging, USPs & RTBs that effectively communicate the product's value proposition to target audiences. - Executing go-to-market strategies for new product launches. This will involve coordinating with cross-functional teams to ensure successful product launches, including planning, execution, and post-launch analysis. - Conceptualizing marketing collaterals to support sales and marketing efforts. You will be responsible for ensuring that marketing materials effectively communicate product RTBs, benefits, and features. - Preparing product training material for internal stakeholders & external sales team, and conducting training sessions as per the training schedule. - Monitoring and analyzing the performance of product marketing initiatives, including campaign effectiveness, lead generation, and sales conversion rates. You will be expected to use data-driven insights to optimize marketing strategies and improve product performance. - Gathering feedback from customers and sales teams to understand product strengths, weaknesses, and areas for improvement. You will advocate for customer needs and preferences in product development discussions.,