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Process Manager

3 - 4 years

4 - 8 Lacs

Pune

Posted:1 day ago| Platform: Naukri logo

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Skills Required

hard goods production handicrafts sampling merchandising email marketing welding vendor development marketo quality assurance buying zinc

Work Mode

Work from Office

Job Type

Full Time

Job Description



PM Roles and Responsibilities:
  • Build and execute marketing campaigns in Braze across email, PUSH, in-app, and SMS.
  • Develop dynamic content using Liquid scripting to personalize communication.
  • Configure Canvas flows for customer journeys and lifecycle campaigns.
  • Build responsive and visually appealing email templates.
  • Perform A/B testing to improve campaign effectiveness.
  • Set up user segments based on behavioral and demographic data.
  • Ensure accurate campaign tracking and integrate UTM parameters as needed.
  • Monitor campaign performance and troubleshoot delivery or rendering issues.
  • Maintain campaign documentation and asset libraries.
    • Technical and Functional
    Skills:
  • Bachelors degree with 3 to 4 years of experience in Braze
  • Minimum 3 years of responsive HTML, CSS & JavaScript coding experience
  • Exposure in creating emails using dynamic content block in Braze
  • Liquid Scripting for dynamic builds
  • Able to understand the database structure with exception handling while scripting for dynamic content/personalization
  • Knowledge of building journeys
  • An eye for detail to assist in audits
  • Good communication skills

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