Job
                                Description
                            
                            
                                The candidate must possess in-depth functional knowledge of the process area and apply it to operational scenarios to provide effective solutions. He/she must be able to identify discrepancies and propose optimal solutions by using a logical, systematic, and sequential methodology. It is vital to be open-minded towards inputs and views from team members and to effectively lead, control, and motivate groups towards company objects. Additionally, he/she must be self-directed, proactive, and seize every opportunity to meet internal and external customer needs and achieve customer satisfaction by effectively auditing processes, implementing best practices and process improvements, and utilizing the frameworks and tools available. Goals and thoughts must be clearly and concisely articulated and conveyed, verbally and in writing, to clients, colleagues, subordinates, and supervisors. 
   Process Manager Role and responsibilities:  
 
 Understand the business model on why things are the way they are, ask relevant questions and get them clarified   Breakdown complex problems in small solvable components, to be able to identify problem areas in each component   Conduct cost/benefit analysis and feasibility studies for proposed projects to aid in decision-making   Facilitate the implementation of new or improved business processes and systems   Coordinate with business stakeholders to identify gaps in data, processes and suggest process improvements   Understand and follow the project roadmap, plan data availability and coordinate with the execution team to ensure a successful execution of projects   Prescribe suitable solutions with an understanding in limitations of toolsets and available data   Fetch and analyze data from disparate sources and drive meaningful insights   Provide recommendations on the business rules for effective campaign targeting   Interpret analytical results and provide insights; present key findings and recommended next steps to clients   Develop tangible analytical projects; communicate project details to clients and internal delivery team via written documents and presentations, in forms of specifications, diagrams, and data/process models   Audit deliverables ensuring accuracy by critically examining the data and reports against requirements   Collaborate on regional/global analytic initiatives and localize inputs for country campaign practices   Actively work on audience targeting insights, optimize campaigns and improve comm governance  
  Technical and Functional  
    Skills:  
  B Tech BE BSc MBA degree or equivalent professionalDegreewith 10+ years of experience in marketing analytics or performance marketing professional experience in advanced analytics for a Fortune 500-scale company or a prominent consulting organization   Reporting - Data Extraction tools, Advanced Excel, CRM Analytics, Campaign Performance Marketing, Analytics knowledge Campaign Analytics   Strong in numerical and analytical skills.   Strong in Advanced Excel (prior experience with Google sheets is an added plus)   10 years of relevant experience in analytical and storytelling skills; ability to derive relevant insights from large reports and piles of disparate data   Very Strong in SQL execution   Advanced knowledge in using Power Bi reporting tool   Experience in marketing analytics or performance marketing, concepts around campaign operations shall be clear like how does a paid media marketing works, campaigns acquisition, reactivations, cross-selling, brand awareness, measure and optimize the campaigns etc.,   Comfortable working autonomously with broad guidelines   Passion for data andanalytics for marketing and eagerness to learn   Excellent communications skills, both written and spoken; ability to explain complex technical concepts in plain English   Ability to manage multiple priorities and projects, aligning teams to project timelines and ensuring quality of deliverables   Work with business teams to identify business use cases and develop solutions to meet these needs using analytical approaches   Manage regular reporting and ad-hoc data extract from other departments.   Knowledge on analyzing digital campaigns and the tools/technologies of performance marketing   Experience with Google sheet/Excel   Hands-on experience in digital marketing and/or 1:1 marketing in any channel; expert level knowledge in campaign performance marketing and CRM   MMM, A/B testing, attribution modeling is a plus   Working knowledge of analytical/statistical techniques   Experience in Hadoop environment Hive, Presto is a plus   Experience in Python/R