PR Executive

Key Responsibilities

1. Media Coordination

• Maintain and update media contact lists across national, regional, and education-focused

publications.

• Coordinate with journalists, editors, and influencers for coverage opportunities and story

placements.

• Support the planning and execution of press events, briefings, and interviews.

2. Press Content & Communication

• Draft and edit press releases, media advisories, and spokesperson quotes.
• Assist in developing story ideas and pitching them to relevant media outlets.
• Support leadership in preparing talking points, Q&As, and event communication material.

3. Monitoring & Reporting

• Track and compile daily/weekly media coverage reports.
• Analyze coverage quality, tone, and share of voice.
• Maintain a central repository of published articles and PR outcomes.

4. Campaign & Event Support

• Support PR amplification for Sunstones key campaigns, events, and launches (e.g.,

Educathon, Student Choice Awards, webinars, and campus activations).

• Liaise with internal teams and agency partners to align messaging and timing.

5. Social & Digital Amplification

• Collaborate with the social media and content teams to extend PR stories across owned

platforms.

• Identify opportunities for influencer engagement and earned social visibility.

Requirements

• Experience: 3–4 years in PR, communications, or media relations (agency or in-house).
• Education: Bachelor’s degree in Mass Communication, Journalism, Marketing, or related

field.

• Skills:

- Strong written and verbal communication.

- Basic understanding of media relations and press outreach.

- Comfortable working with tight deadlines and multiple projects.

- Attention to detail and a good sense for storytelling.

- Familiarity with Google Sheets, media monitoring tools, and PR dashboards.

What You’ll Gain

• Exposure to national media, education editors, and top-tier publications.
• Hands-on experience in brand storytelling, event amplification, and corporate

communication.

• A fast-paced, collaborative environment that values learning, creativity, and initiative.