PPC Specialist

Company Description Gencosys Technologies Pvt. Ltd. is committed to supporting top businesses across various aspects of Information Technology. With a strong foothold and customer base in regions such as South Asia, Middle East and Africa, Asia Pacific, Kingdom of Saudi Arabia, and North America, Gencosys offers comprehensive IT solutions tailored to client needs. Role Description We are seeking a full-time PPC Specialist for an on-site role based in Lucknow. The PPC Specialist will be responsible for creating and managing pay-per-click campaigns on platforms such as Google Ads and Bing Ads, analyzing campaign performance using web analytics tools, optimizing ads to achieve KPIs, and collaborating with the marketing team to align PPC strategies with broader digital marketing goals. This role requires continuous monitoring, reporting, and updating of campaigns to maximize results and budget utilization. Qualifications 1-3 years of experience in managing Ad Campaigns like Google Ads and Meta Ads Proficiency in Digital Marketing and Web Analytics Strong Communication skills, both written and verbal Proven analytical skills and attention to detail Ability to work independently with a proactive approach Bachelor's degree in Marketing, Business, or a related field Experience with PPC campaign management tools (e.g., Google Ads, Bing Ads) is a plus Show more Show less