PPC Specialist

Company Description Gencosys Technologies Pvt. Ltd. supports the top business segments for various aspects of Information Technology. With a strong customer base in regions such as South Asia, the Middle East, Africa, Asia Pacific, the Kingdom of Saudi Arabia, and North America, Gencosys Technologies has established a solid foothold in these geographies. Role Description This is a full-time, on-site role for a PPC Specialist located in Lucknow. The PPC Specialist will be responsible for managing and optimizing pay-per-click campaigns across various platforms. Daily tasks include conducting keyword research, creating compelling ad copies, monitoring and analyzing campaign performance, and providing reports on campaign results. The role also involves collaborating with other teams to develop effective marketing strategies. Qualifications Minimum 1 year of Experience in Digital Marketing, Google Ads, and Meta Ads Skills in Web Analytics and understanding of Online Marketing Strong Communication skills Proficiency in using PPC tools and platforms such as Google Ads, Bing Ads, etc. Ability to analyze data and provide insights Bachelor's degree in Marketing, Advertising, or related field Relevant certifications in PPC or Digital Marketing are a plus Show more Show less