Job
Description
Role Overview: As a Paid Media Specialist at Wildnet Technologies, you will be an essential part of our team, responsible for managing and optimizing paid media campaigns on platforms such as Meta (Facebook, Instagram) and Google Ads. Your role will involve developing and executing paid media strategies to drive measurable results aligned with our marketing goals. This position is ideal for someone with 1-2 years of hands-on experience in paid media, who thrives in a fast-paced environment and is passionate about digital marketing. Key Responsibilities: - Analyze, track, and optimize campaign performance using key metrics like CTR, conversion rate, impression share, quality score, bids, and budget pacing. - Strategically recommend improvements to meet campaign goals and drive maximum ROI. - Collaborate with internal stakeholders to manage project timelines and deliverables effectively. - Manage analytics dashboards and MIS tools, regularly suggesting data improvements. - Maintain client communication and manage task priorities to ensure KPIs are met. - Stay updated on the latest PPC and biddable media trends, adopting industry best practices. Qualifications Required: - Proficiency in Google Analytics. - Strong understanding of Google Ads and bid management tools. - Good analytical and number-crunching ability. - Knowledge of Programmatic platforms. - Willingness to work for 6 months on a contract basis. Company Details: Wildnet Technologies is an award-winning White Label Digital Marketing and IT Services company with over 15 years of industry expertise. They have a pioneering presence in the Digital Industry, serving as industry trailblazers. The company offers a competitive salary with a lucrative incentive structure, comprehensive health and wellness benefits package, opportunities for professional growth and leadership development, a positive, supportive, and innovative work environment, and exposure to a broad range of industries and high-profile clients. Role Overview: As a Paid Media Specialist at Wildnet Technologies, you will be an essential part of our team, responsible for managing and optimizing paid media campaigns on platforms such as Meta (Facebook, Instagram) and Google Ads. Your role will involve developing and executing paid media strategies to drive measurable results aligned with our marketing goals. This position is ideal for someone with 1-2 years of hands-on experience in paid media, who thrives in a fast-paced environment and is passionate about digital marketing. Key Responsibilities: - Analyze, track, and optimize campaign performance using key metrics like CTR, conversion rate, impression share, quality score, bids, and budget pacing. - Strategically recommend improvements to meet campaign goals and drive maximum ROI. - Collaborate with internal stakeholders to manage project timelines and deliverables effectively. - Manage analytics dashboards and MIS tools, regularly suggesting data improvements. - Maintain client communication and manage task priorities to ensure KPIs are met. - Stay updated on the latest PPC and biddable media trends, adopting industry best practices. Qualifications Required: - Proficiency in Google Analytics. - Strong understanding of Google Ads and bid management tools. - Good analytical and number-crunching ability. - Knowledge of Programmatic platforms. - Willingness to work for 6 months on a contract basis. Company Details: Wildnet Technologies is an award-winning White Label Digital Marketing and IT Services company with over 15 years of industry expertise. They have a pioneering presence in the Digital Industry, serving as industry trailblazers. The company offers a competitive salary with a lucrative incentive structure, comprehensive health and wellness benefits package, opportunities for professional growth and leadership development, a positive, supportive, and innovative work environment, and exposure to a broad range of industries and high-profile clients.
