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Job Title: PPC Executive Job Description: We are looking for a motivated PPC Executive with 1.5 year of hands-on experience in managing and optimizing paid search campaigns. The ideal candidate will have experience in Google Ads, Bing Ads, or other platforms, along with a solid understanding of performance metrics, keyword research, and A/B testing. You will be working closely with the digital marketing team to execute and optimize campaigns for various clients. Key Responsibilities: Create, manage, and optimize PPC campaigns across platforms (Google Ads, Bing Ads, Facebook, etc.). Set up ad copy, keyword targeting, bidding strategies, and budget management. Perform regular account audits and identify areas for improvement. Conduct thorough keyword research to identify new opportunities and optimize ad campaigns. Use tools like Google Keyword Planner, SEMrush, or Ah refs to refine keyword lists. Monitor and analyze campaign performance using Google Analytics, Google Ads reports, and other PPC tools. Provide regular performance reports with actionable insights and recommendations. Run A/B tests for ads, landing pages, and other campaign elements to improve conversion rates. Ensure efficient spending across multiple PPC accounts and campaigns. Monitor cost-per-click (CPC), cost-per-conversion (CPA), and return on ad spend (ROAS). Update clients on campaign performance and provide recommendations for optimization. Collaborate with internal teams to align PPC strategy with overall marketing objectives. Keep up to date with the latest trends, tools, and best practices in PPC advertising. Requirements: 1.5 year of experience managing paid search campaigns (Google Ads, Bing Ads, or other PPC platforms). Knowledge of Google Ads and Google Analytics. Familiarity with keyword research tools (Google Keyword Planner, SEMrush, Ahrefs, etc.). Strong analytical skills and experience in interpreting campaign data. A basic understanding of A/B testing and conversion optimization. Ability to multitask and manage multiple campaigns. Strong written and verbal communication skills. A willingness to learn and stay up-to-date with the latest PPC trends and tools. How to Apply:- If you believe your skills match this requirement, please share your resume at hr@smartzminds.com. Job Type: Full-time Pay: ₹10,000.00 - ₹20,000.00 per month Benefits: Flexible schedule Paid sick time Schedule: Day shift Monday to Friday Supplemental Pay: Overtime pay Performance bonus Work Location: In person Expected Start Date: 27/06/2025
