PPC Executive

PPC Executive (Google Ads & Meta Ads)
Location: Phase 8b, Sector 74, Mohali
Work Mode: Work From Office
Experience Required: 2+ Years
Job Type: Full-time | Day ShiftJob Overview
We are seeking a skilled and performance-driven PPC Executive with solid hands-on experience in Google Ads and Meta Ads (Facebook & Instagram). The ideal candidate should be comfortable managing paid advertising campaigns independently, optimizing them for lead generation, and continuously improving ROI through data-driven strategies.
This role is best suited for someone who understands paid marketing funnels, audience targeting, and conversion optimization, and who enjoys working in a fast-paced, growth-oriented environment.Key Responsibilities

• Plan, execute, and optimize Google Ads campaigns including Search, Display, Remarketing, and Performance Max
• Create, manage, and scale Meta Ads (Facebook & Instagram) for lead generation and conversions
• Conduct keyword research and audience segmentation to improve campaign relevance
• Write, test, and optimize ad copies and creatives in coordination with the design/content team
• Monitor daily campaign performance, budgets, and bidding strategies
• Analyze key metrics such as CPC, CPA, CTR, ROAS, and Conversion Rate
• Perform A/B testing to improve ad performance and reduce acquisition costs
• Track user behavior and campaign performance using Google Analytics and Ads Manager
• Prepare detailed weekly and monthly performance reports with insights and recommendations
• Stay updated with the latest trends, policies, and best practices in paid advertising

Mandatory Skills & Requirements

• Minimum 2+ years of hands-on experience in PPC / Paid Advertising
• Strong expertise in Google Ads (mandatory)
• Strong expertise in Meta Ads – Facebook & Instagram (mandatory)
• Proven experience in running lead generation and conversion-focused campaigns
• Good understanding of audience targeting, bidding strategies, and marketing funnels
• Strong analytical skills with the ability to interpret data and optimize campaigns
• Ability to work independently and manage multiple campaigns simultaneously

Preferred / Additional Skills

• Experience handling international ad campaigns
• Basic knowledge of Google Analytics, Tag Manager
• Google Ads or Meta Blueprint certification
• Understanding of landing page optimization and CRO basics

What We Offer

• Performance-based growth and learning opportunities
• Stable work-from-office role in Mohali
• Opportunity to work on multiple live projects and industries
• Supportive and professional work environment

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹30,000.00 per month

Experience:

• PPC Campaign Management: 2 years (Required)

Work Location: In person