PPC Executive

Job Description

Profile:- PPC Executive Experience: 1 to 2 years in paid marketing and email campaigns. Location: Mohali (Punjab 5 days working Contact details: poonam@hgsinfotech.com and 9041075953 Responsibilities: 1. Plan, execute, and optimize paid marketing campaigns (Google Ads, Meta Ads, etc.) 2 . Create and manage targeted email marketing campaigns to nurture and convert leads 3 . Perform keyword research, A/B testing, audience targeting, and ad copy optimization 4 . Monitor campaign performance and adjust strategies to improve lead quality and cost-efficiency 5 . Generate weekly performance reports and track key KPIs 6 . Collaborate with the sales team to align on lead qualification criteria 7 . Stay updated on the latest digital marketing trends and tools Requirements: 1. Proven experience with Google Ads, Facebook Ads, or other PPC platforms 2 . Experience in using email marketing tools like Mailchimp, HubSpot, or ActiveCampaign 3. Strong understanding of lead generation funnels and audience targeting 4 . An analytical mindset with knowledge of tools like Google Analytics, UTM tracking, etc. 5. Excellent written and communication skills 6. Ability to work independently and meet lead targets. Job Types: Full-time, Permanent Pay: ₹12,053.99 - ₹25,600.00 per month Benefits: Paid sick time Schedule: Day shift Work Location: In person