PPC Analyst (Digital Marketing)

You will be responsible for managing and optimizing PPC campaigns for a US-based e-commerce portal, www.proimprint.com. This includes overseeing shopping ads, search ads, and remarketing campaigns for the US market. Conducting thorough keyword and negative keyword research to enhance campaign performance will also be a key aspect of your role. You will need to adjust bidding strategies across different parameters such as keyword, placement, device, geography, and demographics. Monitoring daily account performance, identifying underperforming keywords, and ensuring campaigns stay within allocated budgets are crucial responsibilities. Additionally, you will be required to maintain and enhance essential performance metrics like quality score, impression share, CTR, and ROI. Generating performance reports by tracking key indicators, analyzing trends, and identifying growth opportunities will also be part of your duties. Qualifications required for this role include prior experience in managing paid digital campaigns, hands-on knowledge of Google Ads (AdWords), Google Analytics, Facebook Business Manager, and other paid media platforms. You should have an understanding of different campaign types such as shopping, search, and remarketing. Strong analytical and problem-solving skills, attention to detail, excellent communication, and interpersonal skills are essential. Moreover, you should be able to create clear performance reports with actionable insights. A creative thinker with a strategic mindset and a passion for digital marketing would be the ideal candidate for this position. The company, SBSOL Digital Pvt. Ltd., is offering this position in their US digital marketing team. The work location is Palarivattom, Kochi, Kerala, and the work shift is a US shift from 6:00 p.m. to 3:00 a.m., Monday to Friday. The compensation offered is a competitive salary as per industry standards, along with statutory benefits, health insurance, and additional perks. This is a full-time job opportunity. Benefits include health insurance, and the work location is in person.,