PPC / AdWords analyst

Role Overview: You have the opportunity to join the US digital marketing team and work on handling e-commerce PPC accounts, shopping campaigns, web search, and remarketing ads for the US e-commerce portal at https://www.proimprint.com/. Your responsibilities will include conducting PPC keyword and negative keyword research, optimizing bidding at various parameters, daily account management, reviewing underperforming keywords, and ensuring PPC campaigns stay within ad spend budgets. You will also be responsible for maintaining quality scores, impression shares, and other important metrics, as well as preparing reports to evaluate campaign performance and analyze trends. Key Responsibilities: - Manage e-commerce PPC accounts, shopping campaigns, web search, and remarketing ads - Conduct PPC keyword and negative keyword research - Optimize bidding at keyword, placement, device, geographic, demographic, and other parameters - Daily account management and review of underperforming keywords - Ensure PPC campaigns do not exceed ad spend budgets - Maintain quality scores, impression shares, and other important metrics - Prepare reports by monitoring and evaluating campaign performance Qualifications Required: - 1+ years of experience in paid campaign management - Knowledge of shopping, search, and remarketing ads - Proficiency in Google Analytics, Google AdWords, Facebook Business, and other paid marketing channels - Strong analytical, communication, and interpersonal skills - Attention to detail, good reporting, and presentation skills - Creative thinking with research and problem-solving abilities Company Details: SBSOL Digital Pvt. Ltd. is based in India and offers a competitive package with industry-standard salary, statutory benefits, health insurance, and other perks. The work location is in Palarivattom, Kochi, Kerala, with a US shift schedule from 6 p.m. to 3 a.m. (Monday to Friday). To learn more about the company, you can watch their video at https://youtu.be/09ccPK7ly3A. (Note: Working days are Monday to Friday, and working time is from 6 p.m. to 3 a.m. Resumes can be sent to hr@sbsol.in, and inquiries can be made at +91 - 8590201301.),