Digital Marketing - PPC / AdWords Analyst

As a member of the US digital marketing team at SBSOL Digital Pvt. Ltd., India, you will have the exciting opportunity to receive training and actively contribute to the management of e-commerce PPC accounts. Your primary responsibilities will include overseeing shopping campaigns, web search, and remarketing ads for the US e-commerce portal, https://www.proimprint.com/. You will be expected to conduct thorough research on PPC keywords and negative keywords, as well as optimize bidding based on various parameters such as keyword performance, placement, device, geography, and demographics. Daily account management will be crucial, involving the review of underperforming keywords and ensuring that PPC campaigns stay within designated ad spend budgets. Monitoring and maintaining key metrics like quality score and impression share will also be part of your routine tasks. Additionally, you will be responsible for preparing detailed reports by evaluating campaign performance, analyzing trends, identifying goals, and assessing key performance indicators. To excel in this role, you should ideally possess at least 1 year of experience in managing paid campaigns, along with a solid understanding of shopping, search, and remarketing ads. Proficiency in tools like Google Analytics, Google AdWords, Facebook Business, and other paid marketing channels will be essential. Strong analytical, communication, and interpersonal skills are a must, along with a keen eye for detail, excellent reporting abilities, and effective presentation skills. A creative mindset, coupled with the ability to think outside the box and solve problems through research, will set you up for success in this dynamic role. This position is based in Palarivattom, Kochi, Kerala, and offers a competitive package that aligns with industry standards, along with statutory benefits, health insurance, and additional perks. The work schedule follows a US shift, from 6 p.m. to 3 a.m., Monday to Friday, providing a conducive environment for your professional growth and development. If you are interested in joining our team at SBSOL Digital Pvt. Ltd., kindly drop your resume at hr@sbsol.in. For more insights into our organization, feel free to watch our video at https://youtu.be/09ccPK7ly3A. We look forward to welcoming a dedicated and proactive individual to our team who shares our commitment to excellence and innovation in digital marketing.,