Digital Marketing - PPC / AdWords Analyst

As a member of the US digital marketing team at SBSOL Digital Pvt. Ltd., you will have the opportunity to work on various aspects of e-commerce PPC accounts, including shopping campaigns, web search, and remarketing ads for the US e-commerce portal - https://www.proimprint.com/. Your responsibilities will include conducting PPC keyword and negative keyword research, optimizing bidding across different parameters such as keyword, placement, device, geographic, and demographic, and managing daily account activities. You will be required to review underperforming keywords, ensure that PPC campaigns stay within ad spend budgets, and maintain the quality score and impression share metrics. Additionally, you will prepare reports by monitoring and evaluating campaign performance, analyzing trends, goals, opportunities, and other key performance indicators. Key Responsibilities: - Manage e-commerce PPC accounts, including shopping campaigns, web search, and remarketing ads - Conduct PPC keyword and negative keyword research - Optimize bidding at keyword, placement, device, geographic, demographic, and other parameters - Review underperforming keywords and ensure PPC campaigns do not exceed ad spend budgets - Maintain quality score, impression share, and other important metrics - Prepare reports by monitoring and evaluating campaign performance Qualifications Required: - 1+ years of experience in paid campaign management - Knowledge of shopping, search, and remarketing ads - Familiarity with Google Analytics, Google AdWords, Facebook Business, and other paid marketing channels - Strong analytical, communication, and interpersonal skills - Attention to detail, reporting, and presentation skills - Creative thinking with research and problem-solving abilities If you are looking for a challenging role in digital marketing, this position in Kochi, Kerala offers a competitive package based on industry standards, along with statutory benefits, health insurance, and other perks. The work shift is in the US time zone from 6 p.m. to 3 a.m., Monday to Friday. To learn more about SBSOL Digital Pvt. Ltd., India, you can watch the video at https://youtu.be/09ccPK7ly3A. Don't miss this opportunity to join our dynamic team by sending your resume to hr@sbsol.in or contact us at +91-8590201301.,