PPC / AdWords analyst

Role Overview: You have the opportunity to join the US digital marketing team and work on managing e-commerce PPC accounts, shopping campaigns, web search, and remarketing ads for the US e-commerce portal at https://www.proimprint.com/. Your responsibilities include conducting PPC keyword and negative keyword research, optimizing bidding across various parameters, daily account management, monitoring performance metrics, and preparing performance reports. Key Responsibilities: - Handle e-commerce PPC accounts, shopping campaigns, web search, and remarketing ads - Conduct PPC keyword and negative keyword research - Optimize bidding at keyword, placement, device, geographic, demographic, and other parameters - Daily account management and review under-performing keywords - Ensure PPC campaigns do not exceed ad spend budgets - Maintain quality score, impression share, and other important metrics - Prepare reports by monitoring and evaluating campaign performance Qualifications Required: - 1+ years of experience in paid campaign management - Knowledge of shopping, search, and remarketing ads - Proficiency in Google Analytics, Google AdWords, Facebook Business, and other paid marketing channels - Strong analytical, communication, and interpersonal skills - Attention to detail with good reporting and presentation skills - Creative thinker with problem-solving skills Additional Company Details: SBSOL Digital Pvt. Ltd., India, offers a work location in Palarivattom, Kochi, Kerala with a competitive package as per industry standards, statutory benefits, health insurance, and other perks. The work shift is in the US shift from 6 p.m. to 3 a.m., Monday to Friday. To learn more about the company, you can watch a video at https://youtu.be/09ccPK7ly3A. Note: This job description does not include information about working days and time, dropping resumes, and contact details mentioned in the original JD.,