Plano Concept

Role & responsibilities

DESIGN | DEVELOP PLANOGRAMS AND COMMUNCIATION

• Understand the customer profile and brand identity of max
• Developing appealing and eye-catching visual displays that lead the customer through the entire store.
• Identifies and implements innovative merchandising and product placement techniques strategically to increase sales
• Design Planograms sets as per the buying modules partnering with Buying and planning teams to ensure display consistency across stores in line with the B&M Calendar.
• Creating appealing and eye-catching visual displays that lead the customer through the entire store.
• Develop VM guidelines & Training dockets for the respective division to ensure high adaptability on retail floor ensuring consistency.
• Develop display & communication guidelines for Concessionaire brands in line with Max departments.
• Research & capture learnings to develop display guidelines along with communication plan for micro-occasions.
• Calendar adherence & update the weekly review meetings
• Competition Capture and market study to introduce new ideas and techniques.
• Develop relevant Product | Visual communication as per the product and trends in partnering with Buying | design and studio Team.
• Develop and publish right offer communication in alignment with Planning, Marketing & Buying Teams to optimise sales.

CONCEPT BUILDING

• Propose Merchandising, Display and communication plans to support new Product Launch | New Initiatives or as per the brand/ Division Needs.
• Align the fixture mix and standardise the Ideal layouts in line with Buy plan drawn for the brand
• Support Range architecture and assortment building by Nee ideations and

REVIEW AND AUDIT

• Review and collect feedback from the regions on the guidelines implemented and capture the necessary improvements.
• Train and coach the regional teams on KMP | KYM | Display standards for successful planogram and communication execution.