Performance Specialist - Meta Ads

About Pokonut

Pokonut is a fast-growing, science-led beauty & bodycare brand serving lakhs of customers across India. With aggressive growth plans and a strong creative testing culture, we're looking for someone who can significantly scale Meta as a revenue powerhouse.

Role Overview

Meta Ads Specialist

This role is for someone who takes ownership, thinks independently, and knows how to drive consistent scale.

Key Responsibilities

• Fully own Meta Ads strategy, execution, optimisation, and scaling.
• Drive consistent MoM growth while maintaining ROAS targets.
• Build campaigns for scale test, iterate, and optimise across the funnel.
• Work closely with creative teams to develop high-performing ads.
• Implement best practices based on Andromeda updates, signal setup, and event matching.
• Manage and scale high budgets with stability.
• Present insights, learnings, experiments, and next steps weekly.
• Take complete responsibility for performance outcomes no babysitting.

• Collaborate with retention team and contribute to WhatsApp + Email flows when needed.

• Use retention insights (cohorts, RFM, LTV) to improve Meta scaling decisions.

Requirements

• 24+ years of deep, practical Meta Ads experience.
• Must have handled & scaled budgets of

  ?40 Lakhs/month or higher

  .
• Proven experience scaling brands from

  1?10

  .
• Updated with the latest

  Meta Andromeda

  changes & optimisation practices.
• Strong performance mindset understands CAC, MER, ROAS, cohorts, LTV, creative fatigue.
• Strong ownership mentality someone who takes charge, not directions.
• Ability to think independently and move fast with clear judgement.

• Minimum 1+ year of hands-on retention marketing experience (WhatsApp + Email).

• Understanding of flows, segmentation, behavioural triggers, and retention funnels.