Performance Media Buyer

2 - 6 years

0 Lacs

Posted:1 week ago| Platform: Shine logo

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Work Mode

On-site

Job Type

Full Time

Job Description

As a Media Buyer - On Site, your role involves planning, launching, and managing high-performing Facebook and Google ad campaigns to drive traffic and boost conversions for e-commerce clients. Your responsibilities will include: - Tracking, analyzing, and optimizing campaign performance to ensure delivery of strong ROI. - Working closely with cross-functional teams to align campaigns with broader marketing objectives. - Staying current with the latest advertising updates, tools, and trends, applying best practices proactively. - Overseeing ad spend to ensure efficient budget allocation and cost-effective results. - Researching competitor strategies and market trends to refine targeting and messaging. - Presenting detailed performance reports and insights to internal teams and stakeholders. - Continuously A/B testing ad creatives, audiences, and landing pages to enhance campaign performance. - Identifying growth opportunities through new campaign ideas and strategic experimentation. - Partnering with creative and product teams to develop compelling, high-converting ad content. The ideal candidate for this role would possess the following traits: - 2-5 years of hands-on experience in performance marketing, specifically for e-commerce brands. - A proven track record in managing and scaling Facebook campaigns with measurable success. - A data-driven mindset with strong analytical abilities, comfortable working with performance metrics. - Excellent communication skills and a team player who thrives in a collaborative environment. - Meticulous attention to detail, able to spot and correct even the smallest inconsistencies. - Passionate about digital marketing trends and eager to adopt new strategies and tools.,

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