Performance Marketing Specialist

Job Description

Job Role & Responsibilities: Plan, execute, and optimizeSALES-DRIVENpaid marketing campaigns acrossGOOGLE, META, and other digital platformsto drive customer acquisition and revenue growth. Manage campaigns across Search, Display, Video, Shopping, and Retargeting with a focus on maximizing ROAS. Handle end-to-end campaign management, including ad copy creation, keyword strategy, and bidding optimization. Continuously monitor and optimize campaigns for key metrics like ROAS, CPC, and CPA. PerformA/B testingfor ad creatives, landing pages, and audience targeting to continually improve performance. Efficiently managelarge-scale budgetsto maximize results while meeting target KPIs. Analyze campaign performance and prepare detailed reports with actionable insights to improve ROI. Collaborate with cross-functional teams, including content, design, and product, to align campaigns with business goals. Ensure that campaigns align with user acquisition strategies for the app, integratingapp-specific goalsinto overall performance marketing efforts. Leverage tools likeGoogle Tag Manager (GTM)andGoogle Merchant Center (GMC)for advanced campaign tracking and product feed management. Stay updated on industry trends, algorithm changes, and new ad features to drive innovation in paid media campaigns.