Performance Marketing Specialist-PPC (Google, Meta & LinkedIn)

Job Description

Location : Goregaon E. Job Overview: We are looking for a skilled PPC Marketing Specialist with 1-3 years of experience to manage and optimize pay-per-click (PPC) campaigns across multiple marketing platforms. The ideal candidate will have a strong background in handling budgets, optimizing ROI, and driving revenue growth through strategic marketing initiatives. Key Responsibilities: Plan, develop, and execute PPC campaigns on platforms including Google Ads, Facebook, LinkedIn, and other relevant channels. Manage and optimize budgets to achieve maximum ROI and ensure campaigns remain cost-effective. Monitor and analyze performance metrics (CPC, CTR, Conversion Rate, etc.) to ensure goals are met and exceeded. Collaborate with internal teams to align PPC campaigns with overall marketing objectives and strategies. Conduct market and competitor research to identify new opportunities for growth and optimization. Prepare detailed reports on campaign performance, including ROI, revenue generation, and other key metrics. Implement A/B testing strategies to continuously improve ad performance and conversion rates. Stay up-to-date with the latest industry trends, tools, and best practices in PPC & advertising. Key Requirements: 1-3 years of proven experience in PPC marketing across platforms like Google, Facebook, Twitter, LinkedIn, etc. Strong expertise in handling campaign budgets and optimizing for ROI and revenue generation. Hands-on experience with analytical tools such as Google Analytics and other tracking tools. Proficiency in creating and managing ad campaigns, keyword research, bid management, and ad copy optimization. Strong analytical skills with the ability to interpret data and generate actionable insights. Excellent communication and collaboration skills. Ability to work in a fast-paced environment with a focus on results. Preferred Qualifications: Experience in managing large-scale ad budgets. Certification in Google Ads or Facebook Blueprint is a plus. Understanding of other digital marketing channels (SEO, content marketing, etc.)