Performance Marketing Specialist

Performance Marketing Specialist (4+ Years Experience)

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About The Role

results-driven Performance Marketing Specialist

Google Ads, Meta (Facebook & Instagram), and other paid channels.

qualified leads and sales

• Professional CA Services including GST filing, ITR, company registration, trademarking, and patenting.
• E-commerce including category awareness, performance-driven campaigns, and brand positioning in compliance with advertising policies.
  

Key Responsibilities

• Develop and execute digital ad campaigns across Meta (Facebook, Instagram), Google Ads (Search, Display, YouTube), and other relevant platforms.
• Plan and manage ad budgets efficiently to maximize ROI and achieve KPIs such as leads, conversions, and sales.
• Create and manage segmented audience targeting, A/B testing, and conversion tracking strategies for both service-based and product-based campaigns.
• Analyze and optimize campaign performance using analytics tools like Google Analytics, Meta Ads Manager, Tag Manager, and Data Studio.
• Coordinate with the creative/content team to design ad creatives, landing pages, and copy that convert effectively.
• Maintain strict compliance with advertising policies, especially for sensitive categories like sexual wellness.
• Conduct competitor research and market trend analysis to refine targeting and creative direction.
• Prepare weekly and monthly performance reports, insights, and growth recommendations.
• Stay updated with latest trends, ad formats, and platform algorithms to continuously improve campaign effectiveness.
  

Required Skills & Experience

• Minimum 4 years of experience in digital performance marketing, with proven success in lead generation and e-commerce growth.
• Strong expertise in:
• Google Ads (Search, Display, Shopping, YouTube)
• Meta Ads (Facebook & Instagram)
• Conversion Tracking (GA4, GTM, Pixel Setup, Events)
• Landing Page Optimization & Funnel Strategy
• Experience in running multi-domain campaigns (services & e-commerce).
• Strong analytical mindset with ability to interpret campaign data and make actionable decisions.
• Understanding of CAC, ROAS, CPL, and funnel metrics.
• Excellent knowledge of compliance policies and creative restrictions for sensitive categories (like health, wellness, and intimacy products).
• Hands-on with ad reporting tools (Google Data Studio, Looker, etc.).
• Familiarity with influencer marketing, remarketing, and email automation is a plus.
  

Nice to Have

• Experience working with agencies or startups managing both B2B and D2C marketing.
• Knowledge of SEO, organic social media, and content strategies.
• Basic understanding of Shopify / WooCommerce / landing page builders like Unbounce, Webflow, or Instapage.