Performance Marketing Specialist - Meta Ads

Performance Marketing Specialist - Meta

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About Nuuk

Make Appliances Great Again

NUUK is an award-winning, design-first home appliance brand for New India. We are challengers of conventional wisdom, outsiders who think first principles and experienced operators who chronically think BIG.

Most importantly, we believe appliances don't have to be the boring products they have become. NUUK is the change our industry deserves.

The idea of NUUK came about when the founders spent time at the Stanford Design School, experiencing the best in design thinking across the world. As a team of engineers, design thinkers and product innovators, we build products that New India needs, wants, and deserves. We believe the time has come for Indian consumers to experience the best.

We are empathy-led, insights-obsessed and practice speed as a habit when it comes to building great products. We do this by combining the latest in tech and AI with old-school methods that require time and effort, like deeply understanding the real users, their needs, aspirations and lifestyles.

The Role: Performance Marketing Specialist - Meta

At NUUK, performance marketing is a core growth engine. This role is designed for a hands-on Meta performance marketer who has personally scaled paid social for a D2C brand and is comfortable owning outcomes end-to-end.

This is not a coordination or reporting role. You will be deeply involved in strategy, execution, optimisation, experimentation, and insight generation, with direct accountability for growth and efficiency.

What You'll Do

• Own end-to-end Meta performance marketing (Facebook & Instagram) for NUUK.
• Plan, execute, and scale ?60L+ monthly Meta budgets with clear ownership of ROAS, CAC, and contribution margins.
• Build and optimize full-funnel strategies across prospecting, retargeting, and retention.
• Run high-velocity experimentation across audiences, creatives, formats, and offers with structured learnings.
• Develop a strong creative point of view by translating performance data into clear feedback for the creative team.
• Stay deeply current on Meta platform updates, new ad formats, and D2C performance trends.
• Diagnose performance movements with a strong understanding of attribution limitations and trade-offs.
• Communicate performance, insights, and recommendations across creative teams and leadership
• Build scalable systems, dashboards, and operating rhythms that allow Meta to scale sustainably.

Who are you

• Has 35 years of hands-on Meta performance marketing experience working with D2C brands
• Has personally owned and scaled ?30L+ monthly Meta budgets for a single brand, not spread across multiple accounts
• Has been directly accountable for outcomes from strategy and execution to optimisation and learnings
• Enjoys being in the Meta platform every day, close to data and decisions, rather than managing through agencies
• Understands what profitable scaling actually looks like, beyond just increasing spend
• Brings an operator mindset you test aggressively, learn quickly, and refine continuously
• Are comfortable shaping creative direction using data-backed insights, not just requesting assets
• Communicate clearly and confidently with cross-functional teams and leadership
• May come from an agency background, as long as you've been execution-heavy rather than purely client-facing

Learn more: nuuk.in

Follow our journey: Instagram @mynuuk

Nuuk is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.