Performance Marketing Specialist

As a skilled Google Ads & Meta Ads Expert at BringBrandOn, a results-driven digital marketing agency in Ludhiana, you will be responsible for planning, executing, and optimizing paid ad campaigns on Google (Search, Display, YouTube) and Meta (Facebook & Instagram) platforms. Your expertise will be instrumental in delivering real ROI through paid campaigns. Your key responsibilities will include performing keyword research, audience targeting, A/B testing, creating and managing ad creatives in collaboration with the content team, monitoring campaign performance, and generating performance reports. You will be expected to optimize ad spend to maximize conversions and lower CPA, as well as set up and manage tracking tools like Google Analytics, Facebook Pixel, and GTM. It will also be crucial for you to stay updated with the latest ad trends, algorithm changes, and best practices in the industry. To excel in this role, you must have proven experience in managing Google Ads and Meta Ads campaigns, a strong understanding of PPC strategy, bidding models, and funnel optimization. Certification in Google Ads and/or Meta Blueprint is preferred. An analytical mindset with the ability to interpret data and make data-driven decisions is essential. Familiarity with tools like Google Analytics, GTM, SEMrush, or similar will be advantageous. Good communication skills and attention to detail are also key requirements. Experience in eCommerce, lead generation, or service-based businesses would be a plus. A basic understanding of landing page CRO (Conversion Rate Optimization) and knowledge of remarketing, lookalike audiences, and UTM tracking are nice-to-have skills. At BringBrandOn, you will have the opportunity to work on diverse and high-impact campaigns in a fast-paced learning environment with a supportive team. Growth opportunities will be based on performance, and you will enjoy a flexible work culture. This is a full-time position with day shift hours and an in-person work location.,