Performance Marketing Specialist - 2-4 yrs experience

Leading American Fashion Brand “Members Only”, is looking for candidates to join their Digital Marketing team to handle Google ads, SA360 and Meta Ads .

Role Description:

• Overall:

   Experience in E-commerce advertising through Google ads, SA360 and Meta.

• Strategy Development:

   Develop and execute comprehensive paid media strategies that align with the company's marketing goals

• Campaign Execution:

  Oversee the planning, setup, and day-to-day management of paid advertising campaigns, ensuring they are executed effectively and efficiently.

• Budget Management:

  Manage and allocate budgets for paid media campaigns, ensuring optimal use of resources to achieve maximum ROI.

• Performance Analysis:

  Continuously monitor campaign performance, analyse data, and make data-driven decisions to optimize campaigns for better results.

• Testing and Experimentation:

   Lead A/B testing and experimentation to improve ad copy, creative, landing pages, and other elements of campaigns.

• Keyword and Audience Research:

  Conduct research to identify high-potential keywords, audience segments, and targeting options to enhance campaign effectiveness.

• Reporting:

  Generate regular reports on campaign performance, providing insights and recommendations for improvement to internal stakeholders.

• Compliance and Quality Assurance:

  Ensure that all campaigns comply with advertising guidelines and maintain a high standard of quality and relevance.

At least 2 years of hands-on experience in performance marketing, including paid search, shopping ads, and Performance Max campaigns (Google Ads), paid social (Facebook, Instagram), and display advertising.

Role: PPC Specialist

Education: Graduate Required.

Industry Type: Fashion Brand

Department: Digital Marketing

Experience: 2-4 years

Employment Type: Full Time, Permanent