Performance Marketing Manager/Executive

Role Overview: You will be a full-time Performance Marketing Manager/Executive based in Kolkata, responsible for managing and optimizing advertising campaigns across digital channels. Your role will involve analyzing performance data, conducting A/B testing, and developing strategic plans to increase brand awareness and customer acquisition. You will collaborate with cross-functional teams, track key metrics, and adjust strategies to meet performance goals. Key Responsibilities: - Manage and optimize advertising campaigns across digital channels - Analyze performance data and conduct A/B testing - Develop strategic plans to increase brand awareness and customer acquisition - Oversee the implementation of marketing initiatives - Collaborate with cross-functional teams - Track key metrics and adjust strategies to meet performance goals Qualifications: - Expertise in digital advertising platforms such as Google Ads, Facebook Ads, and programmatic advertising - Strong analytical skills for data analysis, performance tracking, and generating insights - Experience in A/B testing, conversion rate optimization, and campaign management - Strategic thinking and the ability to develop and execute comprehensive marketing plans - Proficiency in marketing tools and software such as Google Analytics, SEMrush, and HubSpot - Excellent written and verbal communication skills - Bachelor's degree in Marketing, Business, or a related field - Experience in the electronics industry is a plus,