Company Description Balaji Solutions Limited is India's leading electronics manufacturer specializing in IT peripheral & Mobile accessories like chargers, data cables, power banks, neckbands, earphones, USB adapters,Monitor, keyboard, mouse, motherboard,cabinet SMPS, SSD, Speakers e.t.c.. With over two decades of market presence, we have established a reputation for quality products that cater to the rapidly changing consumer preferences in India. Our integrated manufacturing facility in Howrah, West Bengal, allows us to quickly produce new products and scale up production. We hold ISO 9001:2015 and ISO 14001:2015 certifications, underscoring our commitment to quality and environmental management. Our experienced senior management team, led by Managing Director Rajendra Seksaria, drives our continuous growth. Role Description This is a full-time on-site role for an SEO Specialist located in Kolkata. The SEO Specialist will be responsible for conducting keyword research, performing SEO audits, building backlinks, analyzing web traffic, and optimizing on-page SEO elements. Day-to-day tasks will include monitoring website performance, developing and implementing link-building strategies, and analyzing competitors' SEO tactics. The specialist will also be expected to provide monthly performance reports and stay updated with the latest SEO trends and algorithm changes. Qualifications Proficiency in Keyword Research and On-Page SEO Experience conducting SEO Audits and Web Analytics Skills in Link Building strategies Strong analytical and problem-solving abilities Excellent written and verbal communication skills Ability to work independently and as part of a team Familiarity with SEO tools such as Google Analytics, SEMrush, and Ahrefs Bachelor's degree in Marketing, Communications, or related field Show more Show less

Company Description Balaji Solutions Limited is India's leading manufacturer of IT Peripherals and Mobile accessories. With over two decades of market presence, our extensive history and quality products have garnered us wide recognition. Our integrated manufacturing facility in Howrah, West Bengal, provides us with the agility to swiftly produce and scale up new products. Our facility is ISO 9001:2015 and ISO 14001:2015 certified, underscoring our commitment to quality and environmental management. Our experienced senior management team, led by Managing Director Rajendra Seksaria, drives our continued growth and innovation. Role Description This is a full-time, on-site role based in Kolkata for a Performance Marketing Manager/Executive. The Performance Marketing Manager will be responsible for managing and optimizing advertising campaigns across digital channels, analyzing performance data, conducting A/B testing, and developing strategic plans to increase brand awareness and customer acquisition. Daily tasks include overseeing the implementation of marketing initiatives, collaborating with cross-functional teams, tracking key metrics, and adjusting strategies to meet performance goals. Qualifications Expertise in digital advertising platforms such as Google Ads, Facebook Ads, and programmatic advertising Strong analytical skills for data analysis, performance tracking, and generating insights Experience in A/B testing, conversion rate optimization, and campaign management Strategic thinking and the ability to develop and execute comprehensive marketing plans Proficiency in marketing tools and software such as Google Analytics, SEMrush, and HubSpot Excellent written and verbal communication skills Bachelor's degree in Marketing, Business, or a related field Experience in the electronics industry is a plus Show more Show less

Company Description Balaji Solutions Limited is India's leading electronics manufacturer of IT Peripherals & Mobile accessories. With two decades of market presence, we have established our reputation through high-quality products that cater to changing consumer preferences in India. Our integrated manufacturing facility in Howrah, West Bengal, allows us to quickly produce new products and meet customer demands. Certified with ISO 9001:2015 for quality management and ISO 14001:2015 for environmental management, we maintain high standards in our operations. Our experienced senior management team, headed by Managing Director Rajendra Seksaria, drives our growth and innovation. Role Description This is a full-time on-site role for a Sourcing & Product Executive located in Kolkata. The Sourcing & Product Executive will be responsible for conducting market research, performing market analysis, and handling product sourcing. The role also involves collaborating with the sales team, managing supplier relationships, and ensuring timely procurement of products. The candidate should have a strong understanding of MIS and be tech-savvy. He/She should have exceptional verbal and written communication abilities. He/She should have strong negotiation and communication skills, with experience in dealing with both Indian and overseas vendors. Regularly reporting to senior management and ensuring adherence to quality standards are key responsibilities of this position. Coordinate with factories and suppliers to source components and materials. Manage relationships with existing suppliers and identify new suppliers. Research & analyze market trends, prices, and supply chain risks. Collaborate with cross-functional teams (engineering, sales, marketing) to align product development with business objectives. Manage product life-cycle, including product positioning, pricing, and promotion. Qualifications • Strong Analytical Skills and Market Research capabilities • Excellent Communication and Sales skills • Proficiency in Market Analysis • Ability to manage supplier relationships and procurement processes • Experience in the electronics manufacturing industry is beneficial • Bachelor's/ Masters degree in Business, Marketing, or related field • Strong organizational and project management skills • Minimum 4 years of experience in procurement or purchasing, preferably in the IT or electronics industry • Ability to build and maintain relationships with suppliers • Analytical and problem-solving skills • Research & analyze market trends, prices, and supply chain risks Show more Show less