Performance Marketing Manager

We are seeking an experienced Performance Marketing Manager to join our dynamic team. The ideal candidate will have a strong background in the Retail, E-commerce, or product-based industry, and possess a proven track record in managing large-scale advertising budgets and multiple brand accounts. This role will require deep expertise in Google Ads, Meta Ads, and a thorough understanding of all metrics, attribution models, and analytics. Key Responsibilities: Campaign Management: Plan, execute, and optimize paid marketing campaigns across Google Ads, Meta Ads (Facebook, Instagram), and other digital advertising platforms to drive traffic, engagement, and conversions. Budget Management: Manage and optimize annual advertising budgets of INR 4-5 crore, ensuring maximum ROI across all campaigns. Analytics & Reporting: Analyze performance data to extract insights, make data-driven decisions, and provide actionable recommendations. Ensure accurate tracking and attribution of all digital marketing activities. Multi-Brand Management: Handle multiple ad accounts and campaigns for various brands, ensuring alignment with overall marketing objectives and strategies. Cross-Functional Coordination: Collaborate effectively with cross-functional teams including creative, content, product, and sales teams to ensure campaigns are aligned with brand messaging and objectives. Optimization & Scaling: Continuously test, measure, and optimize campaigns to improve key performance metrics such as CPA, ROAS, CTR, and conversion rates. Market Trends & Best Practices: Stay updated on the latest digital marketing trends, tools, and technologies to keep our strategies ahead of the curve. Qualifications: 5+ years of experience in performance marketing, specifically within Retail, E-commerce, or product-based industries. Knowledge of programmatic advertising is required. Proven expertise in managing large advertising budgets (4-5 crore annually) and achieving targeted ROAS. Hands-on experience with Google Ads, Meta Ads, and in-depth knowledge of key metrics, attribution models, and advanced analytics. Experience in managing multiple brands and advertising accounts simultaneously. Strong analytical skills with the ability to interpret data and make informed decisions. Excellent communication and project management skills to coordinate with cross-functional teams. Certification in Google Ads or Facebook Blueprint is a plus. A Master's degree in MBA, Marketing, Business, or a related field is a plus. Experience in marketing for offline stores is an advantage.