Performance Marketing Manager

Job Description

Role & responsibilities : Business Growth Lead Leadership: Revenue planning/setting: P&L management of different channels (DTC, Marketplace, Qcom) Team management: Manage a lean team and agencies to drive business outcomes Working with other teams to have a view on inventory, new launches to drive growth Acquisition: Performance marketing: Hands-on experience with performance marketing (FB, Meta, Amazon, Blinkit) and managing agencies with RoAS and revenue targets on both website and marketplaces front Organic traffic: Using SEO and GEO as a tool to consistently build organic traffic Build affiliate channels and networks that drive traffic and revenues to the website. Analyze data to find scope of improvement on existing campaigns Conversion: CRO: Tracking Traffic, ATC, Checkout and conversion ratios and maintaining industry-leading standards on the same Running experiments on the website and other channels via A/B testing to improve conversion rates Analyzing customer flow and analytics to execute process/product improvements Retention: Drive incremental revenue by owning CRM and retention Maintain healthy cohorts ratio QoQIdeal candidate: Bengaluru-based or willing to relocate Willing to work 5 days out of office Candidates with 3-5 years of entrepreneurial/DTC start-up experience valued. Proven track record of driving growth and revenue through developing and implementing growth strategies. Experience in performance marketing and SEO Very strong analytical and data-driven mindset. Excel wizard. Experience with A/B testing and experimentation. Experience working with cross-functional teams. Proven experience in identifying and prioritizing growth opportunities in the product. Strong communication skills and ability to communicate progress, insights, and recommendations to stakeholders and leadership.