Performance Marketing Manager

Job Title:

Department:

About Ridhira Group

real estate, hospitality, and wellness

Role Overview

Performance Marketing professional (Assistant Manager level)

agency experience

Key Responsibilities

• Campaign Strategy & Execution:

• Plan, launch, and manage

  performance marketing campaigns

  (Google Ads, Meta Ads, LinkedIn Ads, etc.) for real estate, hospitality, and wellness projects.
• Create

  data-driven media plans

  focusing on CPL, CTR, and conversion optimization.

• Performance Analysis & Optimization:

• Monitor KPIs and analytics daily to ensure efficient budget utilization and maximum ROI.
  
• Continuously optimize campaigns based on data insights (A/B testing, targeting refinements, creative iterations).
  

• Lead Generation & Funnel Management:

• Drive high-quality leads for

  luxury villas, wellness retreats, and events

  .
• Collaborate with sales and CRM teams to improve lead nurturing and conversion tracking.
  

• Creative & Content Coordination:

• Work with in-house design/content teams and external agencies to ensure campaign creatives meet objectives and brand guidelines.
  

• Reporting & Insights:

• Generate weekly/monthly campaign performance reports with actionable insights.
  
• Present findings to senior management and suggest data-backed strategies for improvement.
  

• Market Research & Trends:

• Stay updated with industry trends, competitive analysis, and new digital tools/platforms.
  
• Recommend innovative performance marketing approaches to boost reach and engagement.
  

Required Skills & Experience

• Education:

  Graduate/Postgraduate in Marketing, Digital Marketing, or related field.

• Experience:

  4-9 years of experience in performance marketing, preferably from

  digital marketing agencies

  .

• Technical Expertise:

• Hands-on experience with

  Google Ads, Facebook/Instagram Ads, LinkedIn Ads, YouTube Ads

  .
• Strong knowledge of

  Google Analytics, Tag Manager, SEO/SEM principles, and attribution models

  .

• Industry Exposure:

  Experience in

  real estate, hospitality, or lifestyle brands

  preferred.
• Excellent

  analytical, communication, and stakeholder management skills

  .
• Strong ability to manage multiple campaigns and deadlines simultaneously.
  

Key Attributes

• Agency mindset with

  multi-brand campaign experience

  .
• Ability to work in a

  fast-paced, dynamic environment

  .
• Strategic thinker with a

  performance-first approach

  .
• Passionate about

  luxury and lifestyle branding

  .

Share cv at anusha@ridhira.com / Whatts app-7386688223