Performance Marketing Manager - Meta ads specialist

IMMEDIATE JOINING

Location: Noida Sector 80

Meta (priority) and Google ads proficiency is a must

To Apply:

Send your resume to career@cinnamon.kitchen

Subject line: Performance Marketing Manager – Application

Company Description

At The Cinnamon Kitchen, we prioritize healthy and delicious food by offering a range of spreads, snacks, cookies, cakes, and breads that are plant-based, organic, and gluten-free. Our products are made with high-quality ingredients and minimal processing to deliver nutrient-dense food free of preservatives and additives.

Key Responsibilities:

• Build and manage ad campaigns on Meta & Google
• Daily monitoring, optimization, A/B testing
• Ad budgeting and performance reporting
• Coordinate with creative team for ad briefs
• Deep-dive into audience segmentation and funnel analytics
• Implement and iterate on full-funnel strategies (TOF, MOF, BOF)
• Identify growth opportunities and new platforms over time

Requirements:

• 3–4 years of performance marketing experience in D2C
• Proven track record of managing ₹15L+ monthly ad budgets
• Strong analytical skills (Google Analytics, Meta reporting, GA4)
• Basic knowledge of Shopify & retention flows is a bonus
• Proficiency with ad tools (Meta Ads Manager, Google Ads, Triple Whale/Peel/Any analytics dashboard)