Performance Marketing Manager

Role & responsibilities Campaign Strategy & Execution : Plan, create, and manage paid marketing campaigns across platforms such as Google Ads, Facebook, Instagram, LinkedIn, and others. Design and implement multi-channel strategies to drive leads, conversions, and revenue growth. Ensure that campaigns align with company goals and optimize for performance, ROI, and budget efficiency. Data Analysis & Optimization : Monitor campaign performance and optimize bidding strategies, ad placements, and targeting. Analyze key performance metrics (KPIs) such as CTR, CPC, CPA, and conversion rates, and make data-driven decisions to improve results. Continuously test and iterate ad copy, creative elements, landing pages, and targeting to enhance performance. Budget Management : Allocate and manage marketing budgets across multiple channels to maximize return on investment. Track and report on ad spend versus revenue growth to ensure campaigns are cost-effective and meet performance targets. A/B Testing : Conduct A/B testing on creatives, audiences, and landing pages to identify what works best. Continuously experiment with different ad formats, placements, and messaging to enhance campaign performance. Market Research & Audience Segmentation : Conduct research on market trends, competitor strategies, and target audience behaviors. Create detailed audience segments for more precise targeting and personalization. Reporting & Insights : Provide detailed performance reports to stakeholders, including campaign insights, opportunities for optimization, and key takeaways. Present weekly/monthly performance updates, highlighting the impact on business KPIs. Collaboration & Communication : Collaborate with internal teams such as content, design, product, and sales to ensure cohesive messaging and campaign execution. Work with external partners such as agencies or affiliate marketers to scale campaigns and achieve growth. Stay Updated : Stay current on industry trends, platform updates, and best practices in performance marketing and paid media. Implement new tools and tactics to maintain a competitive edge in digital advertising Skills and Qualifications: Proven experience in performance marketing, specifically in managing paid campaigns (PPC, social media, display ads, etc.). Strong understanding of digital marketing concepts, including paid search, display advertising, retargeting, and conversion tracking. Proficiency in platforms like Google Ads, Facebook Ads Manager, Google Analytics, and other marketing automation tools. Excellent analytical skills with the ability to interpret data and draw actionable insights. Experience with A/B testing and multivariate experiments. Ability to manage multiple campaigns and projects simultaneously. Familiarity with audience targeting, lookalike audiences, and custom segments. Basic knowledge of SEO and content marketing is a plus.