Performance Marketing Manager - Customer Acquisition (Broking)

About Angel One:

Angel One is one of Indias fastest growing fin-techs, on a bold mission to make investing simple, smart, and inclusive for every Indian. With over 3+ crore clients, were building at scale and building for impact.

Our Super App helps clients manage their investments, trade seamlessly, and access financial tools tailored to their goals. We are working to build personalized financial journeys for our clients, powered by new-age tech, AI, Machine Learning and Data Science.

We're a builder's company at heart. Youll have the space to experiment, the freedom to move with velocity, and the mandate to make bold, user-first decisions every single day.

The vibe? Think less hierarchy, more momentum. Everyones got a seat at the table and a shot to build something that lasts.

Be part of a team that’s moving fast, thinking big, and building for the next billion.

Why You'll Love Working at Angel One!

• Ranked Top 20 Companies to Work in India:

  We're proud to be recognized as one of the best workplaces, certified for 9 consecutive years.

• Innovation Runs Deep:

  From AI to real-time data infra, you’ll work on tech that’s ahead of the curve and solve problems that truly matter.

• Build India’s #1 Fintech Platform:

  We’re not just disrupting finance – we’re shaping how the next billion Indians access wealth.

• Own It. Drive It. Scale It:

  You’ll have the freedom to lead, the resources to build, and the opportunity to leave your mark.

Location:

What you will do:

The incumbent shall be responsible for driving customer acquisition for our Sub-Brokers / Authorized Partners (SB/APs) through performance marketing initiatives.

The role focuses on generating high-quality prospects for Demat & Trading account openings using digital performance campaigns, tracking acquisition metrics, and ensuring partners receive a steady flow of potential customers.
This is a target-driven, performance marketing execution role, not a field sales or trading role.

Key Responsibilities:

1. Performance Marketing for Customer Acquisition

• Execute and manage digital customer acquisition campaigns (CPL / CPA / lead-gen formats).
• Use channels such as:
• Lead generation platforms
• Aggregators
• SMS/WhatsApp/email campaigns
• Internal marketing tools
• Achieve daily/weekly/monthly acquisition targets for the partner network.
  

2. Lead Flow Management for SB/AP Network

• Ensure a consistent inflow of prospective customers to Sub-Brokers / Authorized Partners.
• Allocate leads intelligently based on:
• Partner capacity
• Geography
• Product focus
• Monitor partner feedback on lead quality and optimize campaigns accordingly.
  

3. Campaign Optimization & Cost Efficiency

• Continuously optimize campaigns to improve:
• Cost per lead (CPL)
• Cost per acquisition (CPA)
• Conversion quality
• Run A/B tests, adjust targeting, refine messaging, and analyse funnel performance.
  

4. Demand Generation Planning

• Develop monthly acquisition plans and forecast expected customer volumes.
• Identify the best-performing channels and scale them to meet business goals.
  

5. Stakeholder Communication

• Coordinate closely with SB/APs to ensure:
• Clear understanding of lead flow
• Timely lead distribution
• Feedback collection on quality
• Work with internal marketing and analytics teams for campaign insights.
  

6. Reporting & Performance Tracking

• Maintain detailed MIS for:
• Daily customer acquisition
• Channel-wise performance
• Cost vs. output analysis
• Share regular dashboards with leadership and partners.

Who you are:

• Experience running CPL/CPA lead-gen campaigns
• Strong execution & optimization mindset
• Data-driven performance tracking habits
• Experience managing daily acquisition metrics
• Ability to coordinate with multiple stakeholders
• Experience delivering customer acquisition at scale

What's in it for You?

• Flexible work model:

  Whether you're remote, hybrid, or in-office, we trust you to work where you thrive and deliver with impact.

• Empowered Growth:

  We invest in your growth and empower you to explore your full potential.

• Exceptional Benefits:

  Our comprehensive benefits package includes health insurance, wellness programs, learning & development opportunities, and more.

For a deeper dive into our company culture and vision, explore our Company Deck.

At Angel One, our thriving culture is rooted in Diversity, Equity, and Inclusion (DEI).

We believe that everyone's unique experiences and viewpoints make us stronger together. Come and be a part of #OneSpace*, where your individuality is celebrated and embraced.

We believe that everyone's unique experiences and viewpoints make us stronger together. Come and be a part of #OneSpace*, where your individuality is celebrated and embraced.