Performance Marketing Manager

Job Description

Job summary Develop, implement and optimize pay-per-click (PPC) campaigns across various platforms. Conduct keyword research and selection for PPC campaigns. Monitor campaigns performance, analyze data and provide actionable insights to improve ROI. Manage budgets effectively and ensure optimal allocation for maximum results. Create compelling ad copy and design effective landing pages to maximize conversion rate. Stay updated with industry trends and best practices in PPC advertising. Collaborate with cross-functional teams and align PPC strategies with overall digital marketing goals. Ad hoc Tasks: Willingly undertake any other tasks as assigned by Head of Digital Operations(HODO), Associate Head of Digital Operations (AHODO), Digital Operations Manager (DOM), Digital Account Managers (DAMs) and Senior Leadership to support overall team objectives. You are the right fit, if you have Proven experience as a Performance Marketing Executive or similar role. In-depth knowledge of Google Ads, Bing Ads, paid social (Facebook, Instagram, LinkedIn) and other PPC platforms. Strong analytical skills with the ability to interpret data and generate actionable insights. Excellent understanding of digital marketing concepts and strategies. Proficiency in tools such as Google Adwords, Google Analytics, Google Ads Editor and Microsoft Excel. Effective communication and collaboration skills. Ability to thrive in a fast- paced environment and meet tight deadlines.