Performance Marketing Intern

About Capes India:

Capes India is a fast-growing Direct-to-Consumer (D2C) e-commerce brand specializing in premium tech accessories such as phone skins, camera skins, laptop skins, car mounts, MagLock wallets, and more. Our products are available on major platforms like Amazon and Flipkart.

We’re looking for a Performance Marketing Intern to join our team and play a key role in optimizing and growing our paid campaigns across Google Ads and Meta (Facebook/Instagram) platforms.

Role Overview:

As a Performance Marketing Intern, you’ll gain hands-on experience in digital marketing, learn to strategize, analyze, and optimize paid campaigns to drive growth for a leading e-commerce brand. You’ll also work with advanced tools like Google Analytics, Facebook Ads Manager, and Excel to support data-driven marketing efforts.

Key Responsibilities:

Paid Campaign Management:

Set up, manage, and optimize paid campaigns on Google Ads and Meta platforms (Facebook/Instagram).

Performance Monitoring:

Analyze campaign performance using key metrics like ROAS, CPA, CTR, and identify opportunities for optimization.

Keyword & Audience Research:

Conduct keyword research, audience segmentation, and competitive analysis to improve targeting strategies.

Reporting:

Create detailed reports to track campaign performance and effectiveness.

Creative Optimization:

Assist in optimizing ad copy, creatives, and targeting to maximize performance.

A/B Testing:

Support A/B testing of campaigns and creative materials to improve conversion rates.

Analytics:

Utilize Google Analytics and Facebook Ads Manager to track performance and understand customer behavior.

Excel Analysis:

Apply advanced Excel functions (formulas, pivot tables, data analysis) to extract meaningful insights.

Who We’re Looking For:

Students currently in their 2nd or 3rd year of college or recent graduates in Marketing, Business, or a related field.

Basic knowledge of digital marketing concepts, especially Google Ads and Meta Ads.

Strong analytical skills with a passion for working with data and performance metrics.

Proficiency in Microsoft Excel (formulas, pivot tables, data analysis).

Familiarity with tools like Google Analytics and Facebook Ads Manager is a plus.

A keen eye for detail, creativity, and the ability to multitask effectively.

Strong written and verbal communication skills.

A proactive attitude with a willingness to learn and thrive in a fast-paced environment.

What We Offer:

A 3-6 months internship with practical, hands-on experience in performance marketing. Exposure to digital marketing strategies, tools, and platforms used in the e-commerce industry. Mentorship from experienced marketers and the opportunity to contribute to real-time campaigns. A dynamic and fast-paced environment where your contributions will make a real impact. Potential for a Full-Time Role based on performance during the internship.

Job Types: Full-time, Internship
Contract length: 3 months

Pay: ₹5,000.00 - ₹12,000.00 per month

Schedule:

• Monday to Friday
• Morning shift

Application Question(s):

• Do you have previous experience in performance marketing?

Specifically Google and Meta Ads?

• Are you based out of Mumbai and comfortable travelling to the location? This is a full time in office internship at Goregaon East, near Oberoi Mall, Mumbai.

• This is a paid internship opportunity and we are offering a stipend between 5,000 to 12,000 based on experience and skillset. Are you comfortable with the stipend mentioned?

Work Location: In person