Performance Marketing Head

Role Overview:

The Head of Performance Marketing will be responsible for developing and executing

high-impact performance marketing strategies across platforms like Google, Meta, and

TikTok. This leadership role demands a strategic thinker with a deep understanding of

paid media, sales funnel optimization, and performance analytics, coupled with strong

team management capabilities.

Responsibilities:

1. Strategic Leadership:

• Develop performance marketing strategies aligned with client business goals.
• Identify the best sales channels (Google, Meta, TikTok, etc.) based on client objectives and target audiences.
• Create strategic roadmaps for clients focusing on customer acquisition, retention, and revenue growth.

2. Campaign Management & Execution:

• Oversee the planning, execution, and optimization of paid media campaigns across platforms.
• Ensure high ROI and ROAS for all performance campaigns.
• Analyze funnel performance and implement strategies to improve conversion rates.

3. Creative & Media Strategy:

• Collaborate with the creative team to ensure ad creatives are optimized for performance.
• Provide insights on what type of creatives work best for different industries and audiences.
• Conduct A/B testing to refine ad formats, messaging, and targeting.

4. Competitive Analysis & Research:

• Conduct in-depth research on competitors ads, industry trends, and emerging marketing opportunities.
• Leverage data to uncover growth opportunities and insights for continuous improvement.

5. Team Leadership:

• Lead, mentor, and manage a team of performance marketing specialists.
• Set performance goals, provide regular feedback, and ensure skill development within the team.
• Foster a data-driven culture focused on results and continuous learning.

6. Sales Growth & Client Success:

• Drive performance marketing efforts to achieve sales targets for new and existing brands.
• Collaborate with business development and client servicing teams to support pitches, upselling, and client growth

Requirements

• 6-8 years of hands-on experience in running paid media campaigns on Google, Meta, TikTok, and other digital platforms.
• Minimum 5 years of experience leading and managing performance marketing teams.
• Proven track record of driving sales and growth for new brands through performance marketing.

Skills

• Expertise in paid media strategy, media buying, and campaign optimization.
• Strong analytical skills with proficiency in data interpretation and performance metrics (CPC, CTR, ROAS, CPA, etc.).
• In-depth understanding of different sales funnels and customer acquisition models.
• Excellent knowledge of ad creatives, audience targeting, and platform-specific best practices.
• Strong research capabilities for competitor analysis and market insights.
• Proficiency in Google Analytics, Meta Business Manager, TikTok Ads Manager, and performance tracking tools.

Qualifications

• Google Ads and Meta Blueprint certifications.
• Experience working with D2C brands and e-commerce platforms.
• Knowledge of marketing automation tools and CRM systems.

Leadership Abilities:

• Strong leadership, mentoring, and team-building skills.
• Ability to work cross-functionally with creative, strategy, and client servicing teams.
• Strategic mindset with the ability to make data-driven decisions.