Performance Marketing Executive

We are looking for a results-driven Performance Marketing Executive to manage and optimize our digital campaigns across various platforms. You will be responsible for executing data-driven strategies to acquire and retain customers, improve ROI, and drive business growth through paid media channels.

Key Responsibilities:

• Plan, execute, and optimize paid marketing campaigns across platforms such as Google Ads, Facebook & Instagram.
• Monitor campaign performance daily and implement improvements to increase efficiency and effectiveness (CTR, CPC, CPA, ROAS).
• Collaborate with the creative and content teams to produce compelling ad copy, visuals, and landing pages.
• Conduct A/B testing on creatives, targeting, and ad placements to determine the most effective approach.
• Use tools such as Google Analytics, Google Tag Manager, and other tracking solutions to measure campaign success and user behavior.
• Analyze customer journeys and conversion funnels to optimize the digital marketing mix.
• Manage performance marketing budgets and ensure campaigns stay within budget while meeting performance goals.
• Provide regular reports and actionable insights to stakeholders.
• Stay up to date with digital marketing trends, tools, and best practices.

Required Skills & Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• 1–2 years of experience in performance or digital marketing roles.
• Hands-on experience with platforms like Google Ads & Meta Ads Manager.
• Strong analytical skills and proficiency in Excel and analytics platforms (e.g., Google Analytics,search console).
• Knowledge of SEO, CRM tools, and email marketing is a plus.
• Excellent communication and organizational skills.
• Ability to work in a fast-paced and results-driven environment.

Job Type: Full-time

Pay: ₹20,000.00 - ₹30,000.00 per month

Work Location: In person