Performance Marketing Executive

Job Title: Performance Marketing Executive

Location: Mumbai - Andheri

Job Overview:

Performance Marketing Executive

Key Responsibilities:

• Plan, launch, and optimize performance marketing campaigns across

  Meta Ads (Facebook, Instagram &  Linkedin )

  and

  Google Ads (Search, Display, YouTube, etc.)

• Drive

  lead generation

  through paid channels as well as other digital marketing avenues like affiliate marketing, native ads, influencer partnerships, and programmatic platforms.
• Continuously monitor performance metrics such as CTR, CPC, CPA, ROAS, conversion rates, and optimize accordingly.
  
• Develop targeting strategies, ad creatives, and landing pages in coordination with the design and content team.
  
• Manage campaign budgets, pacing, and reporting to ensure maximum efficiency.
  
• Conduct A/B testing on creatives, targeting, and landing pages to improve campaign effectiveness.
  
• Collaborate with internal stakeholders including sales and product teams to ensure lead quality and conversion tracking.
  
• Generate weekly/monthly performance reports with actionable insights.
  
• Stay updated with platform algorithm changes, digital trends, and new media opportunities.
  

Requirements:

• 4+ years of hands-on experience

  in running and managing paid digital marketing campaigns.
• Proven experience with

  Google Ads

  (Search, Display, YouTube) and

  Meta Ads

  (Facebook, Instagram).
• Strong understanding of performance metrics, bidding strategies, and targeting mechanisms.
• Experience in

  lead generation-focused

  campaigns and B2C/B2B funnel optimization.
• Proficient in tools like

  Google Analytics, Google Tag Manager, Meta Business Suite, and ad tracking platforms

  .
• Knowledge of SEO, landing page optimization, and marketing automation is a plus.
• Analytical mindset with proficiency in Excel/Sheets and performance dashboards.
• Excellent communication skills and attention to detail.
  

Preferred Qualifications:

• Google Ads and Meta Certified Professional (preferred, not mandatory)
• Experience with third-party tools like SEMrush, HubSpot, or similar
• Bachelor's degree in Marketing, Business, or a related field

8291049181(Whatsapp)

Email On snehal.parab@riya.travel