Performance Marketing Executive

Job Title: Performance Marketing Executive (Google & LinkedIn Ads)

Department: Marketing / Growth

Location: Kaushambi Ghaziabad

Experience Required: 2–4 Years

Employment Type: Full-Time

About the Role

We are looking for a results-driven Performance Marketer who can plan, execute, and optimize paid campaigns across Google Ads and LinkedIn Ads. The ideal candidate should have hands-on experience in managing ad budgets, driving qualified leads, and maximizing ROI through data-driven strategies.

Key Responsibilities

• Plan, create, and manage 

  Google Search, Display, and LinkedIn Ads

   campaigns.
• Conduct 

  keyword research

  , audience targeting, and A/B testing for creatives and ad copies.
• Optimize campaigns regularly to improve 

  CTR, CPC, and Conversion Rate

  .
• Set up 

  conversion tracking

   using tools like 

  Google Tag Manager

   and 

  Google Analytics

  .
• Analyze campaign performance and generate weekly/monthly reports with insights and action plans.
• Coordinate with the design and content team for ad creatives and landing pages.
• Manage and monitor campaign budgets effectively to ensure high ROI.
• Execute 

  remarketing and retargeting

   campaigns for warm leads.
• Stay updated with platform changes and new ad formats or targeting options.

Required Skills & Competencies

• Proven experience in 

  Google Ads

   (Search, Display, YouTube) & 

  LinkedIn Campaign Manager

  .
• Strong analytical skills and familiarity with 

  Google Analytics

   and 

  Google Tag Manager

  .
• Excellent understanding of 

  CPC, CPA, ROI, CTR, and CPL

   metrics.
• Ability to create performance reports and recommend optimization strategies.
• Creative mindset with attention to ad copywriting and visual details.
• Basic knowledge of 

  SEO and landing page optimization

   is a plus.

Qualification

• Bachelor’s degree in Marketing, Business, or related field.
• Google Ads Certification / LinkedIn Marketing Certification preferred.

Job Type: Full-time

Work Location: In person