Performance Marketing Executive

Role Overview: As a Performance Marketing Executive at Beyoung Folks Private Limited, you will play a crucial role in driving digital marketing campaigns to optimize performance and achieve specific business goals. Your focus will be on data-driven decision-making, managing paid advertising campaigns, and analyzing key performance indicators to enhance marketing efforts. Key Responsibilities: - Develop and execute strategic marketing campaigns across multiple media platforms such as Google Adwords and Social Media Platforms. - Manage all aspects of campaign configuration, launch, and ongoing optimization, including strategy development, ad copywriting, data-based optimization, budget/billing management, and ad trafficking. - Troubleshoot, problem solve, and find creative solutions to achieve campaign objectives. - Assist the creative team with ad creation through copywriting and strategic direction. - Identify optimization opportunities through continuous testing of ad copy and landing pages, including A/B testing. - Ensure campaigns are meeting clearly defined conversion objectives. - Create and deliver meaningful analytics and reporting to monitor progress and communicate it internally. - Maintain knowledge of industry best practices and new technologies. Qualifications Required: - Demonstrate an ability and willingness to learn new skills independently. - Possess strong communication skills, both verbally and in writing. - Have a strong analytical background. - Be able to work effectively in a collaborative team environment and independently as required. - Have a strong desire to learn and add value to the team. - Be solutions-oriented. - Have experience working within platforms including Google Adwords, Google Analytics, and Facebook Business Manager. (Note: Additional details about Beyoung Folks Private Limited perks and benefits were not included in the provided job description.),