Performance Marketing Executive

As a Digital Advertising Specialist, you will play a crucial role in developing and implementing effective digital advertising campaigns across various platforms such as social media, search engines, display advertising, and email marketing. Your main responsibilities will include optimizing campaign performance, managing budgets efficiently, and ensuring that campaign goals are successfully achieved. Key Responsibilities: - Develop and execute digital advertising campaigns on platforms like social media, search engines, display advertising, and email marketing. - Craft engaging ad copy and visually appealing imagery tailored to target audiences. - Manage campaign budgets effectively to maximize return on investment (ROI). - Conduct regular analysis of campaign performance, identify areas for improvement, and implement necessary changes for enhanced results. - Collaborate with the creative team to create compelling assets for campaigns. - Coordinate with internal and external stakeholders to align campaigns with brand messaging and marketing objectives. - Stay informed about the latest digital advertising trends and best practices, integrating them into campaign strategies. - Monitor competitor activities and market trends to adapt strategies accordingly. - Generate and deliver detailed reports on campaign performance to managers, clients, and other relevant parties. Qualifications Required: - Minimum of 2 years of hands-on experience with Meta ads, Google ads, and Google Analytics. - Prior experience in agency settings. - Proficiency in using a laptop for work tasks. Please note that agency experience is highly preferred for this role.,