Performance Marketing Executive

4 - 6 years

5 - 6 Lacs

Posted:13 hours ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Join our high-performing marketing team, a strategic growth engine driving inbound demand. We are looking for a data-driven Performance Marketing Executive who thrives in campaign optimization, lead generation, and digital advertising. If you are passionate about scaling campaigns, maximizing ROI, and collaborating with cross-functional teams, this role is for you!

  • Campaign Management

    - Develop, execute, and manage performance-driven campaigns across Google Ads, LinkedIn Ads, Meta Ads, and AdRoll, for specific audience segments.
  • Performance Optimization

    - Continuously monitor and analyze campaign performance, making real-time optimizations and scaling ads to improve CPL, lead quality, and CAC.
  • Data Analysis & Reporting

     - Ensure data accuracy and consistency across all campaign touchpoints. Analyze performance data, generate insights, and provide recommendations for continuous improvement.
  • Budget Management

    - Strategically allocate and manage ad spend to maximize efficiency and ROI while staying within budget.
  • A/B Testing & Experimentation

    - Design and execute A/B tests for ad creatives, landing pages, and targeting strategies to improve campaign effectiveness.
  • Direct Call & WhatsApp Campaigns

    - Run and optimize direct call and WhatsApp ad campaigns to drive high-intent leads and customer interactions.
  • Market Research & Trend Analysis

    - Stay updated with industry trends, competitor strategies, and emerging digital marketing technologies to ensure cutting-edge campaign execution.
  • Collaboration & Cross-Functional Alignment

    - Work closely with the content team, creative team, sales, and other stakeholders to align on campaign goals, messaging, and deliverables.
  • Brand Awareness & Growth Initiatives

    - Execute and optimize brand awareness campaigns to increase visibility, engagement, and brand recall across digital platforms.
  • Creative & Ad Format Expertise

     - Experience in ad creative development, messaging optimization, and asset testing. Expertise in multiple ad formats, including video, carousel, lead ads, and dynamic retargeting.
  • Programmatic Advertising

     - Experience with programmatic ad platforms beyond AdRoll is desirable.

Requirements

  • Experience: 4-6 years in B2B performance marketing, specifically in Google Ads, LinkedIn Ads, and Meta Ads, with a focus on brand awareness and lead generation.
  • Strong proficiency in Google Ads, Meta Ads Manager, Google Analytics, and marketing automation tools.
  • Hands-on experience with direct call and WhatsApp campaigns.
  • Expertise in A/B testing, conversion rate optimization (CRO), and audience segmentation.
  • Ability to interpret campaign data, optimize performance metrics, and generate actionable insights.
  • Strong understanding of customer journey mapping, funnel optimization, and data-driven decision-making.
  • Ability to work cross-functionally with creative, sales, and tech teams to execute performance-driven marketing strategies.

Preferred Qualifications

  • Certifications: Google Ads & Meta Blueprint certifications (preferred but not mandatory).
  • Experience in B2B lead generation and demand generation campaigns.
  • Familiarity with CRM & third-party ad tracking and attribution models.

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