Performance Marketing Executive

Job Description

Performance Marketing Executive – Job Description About Monolith IMC Monolith IMC is one of South India’s most trusted digital marketing agencies, with over 15 years of performance-driven success. We collaborate with billion-dollar brands across India and beyond, delivering innovative, results-oriented digital solutions. As our digital division scales new heights, we are seeking driven and skilled individuals to join our growing team. Position Summary We’re looking for a Performance Marketing Executive who can drive growth-focused digital campaigns across multiple ad platforms. The ideal candidate should be data-driven, analytical, and capable of strategizing and executing digital campaigns that deliver measurable results. This is a great opportunity for someone who enjoys working with numbers, tools, and creative teams to build impactful ad journeys. Position Details Position Title: Performance Marketing Executive Location: Cochin (Work from Office) Work Type: Full-time Experience: Minimum 1 year of experience required; 1 to 2 years preferred. Qualification: Bachelor’s degree in Marketing, Business, or any relevant field Working Hours: 9:30 AM – 6:00 PM Salary Range: ₹18,000 to ₹25,000 (based on experience and performance) Language Requirement: Fluency in English (Malayalam proficiency is an added advantage) Key Responsibilities Strategize, execute, and optimize performance marketing campaigns on Meta (Facebook/Instagram) and Google Ads platforms. Plan and manage lead generation, e-commerce, mobile, and app-based ad campaigns with a clear understanding of funnel stages. Handle tools such as Google Tag Manager (GTM) and Google Analytics (GA4) to track and analyze campaign performance. Prepare detailed media spend plans with supporting logic, forecasts, and justifications to present to internal teams and clients. Ensure proper campaign execution, monitor real-time performance, and adjust budgets or creatives to maximize ROI. Regularly develop reports, dashboards, and performance presentations for clients and internal stakeholders. Maintain due diligence on spend tracking , cost-per-acquisition, return on ad spend, and key KPIs. Collaborate with content and design teams to develop ad copies and creatives suited for different campaign objectives. Preferred: Working knowledge of LinkedIn Ads and Twitter Ads (now X). Additional Responsibilities Attend client meetings and pitch campaign strategies and results. Support the team during high-volume campaign periods or during peer absences. Contribute to the creation of case studies, internal benchmarks, and industry research. Stay updated on trends in digital performance advertising and integrate best practices. If you’re an analytical thinker with a passion for digital growth and real-time results, this role offers an exciting opportunity to sharpen your skills and make an impact in a performance-driven agency environment. Job Type: Full-time Pay: ₹18,000.00 - ₹25,000.00 per month Schedule: Day shift Experience: Performance marketing: 1 year (Preferred) Language: English (Preferred) Work Location: In person Expected Start Date: 14/07/2025