Performance Marketing Executive

Job Description

• Perform daily account management on Google Ads or other search platforms
• Understand client goals, create and execute strategies to exceed defined goals
• Managing the performance marketing team
• Provide recommendations and execute strategies for Campaign Structuring, Targeting, Creatives, Betas and other facets of paid search in accordance with client goals for Google channels
• Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
• Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance with client goals.
• Communication to team and management on project development, timelines, and results.
• Work with leadership to explain and modify strategic plans
• Understand and stay current on industry trends, competitive landscape, and internal product development efforts
• Be accountable for the Monthly/ Quarterly Business Review meetings and showcase business growth.
• Be responsible for Team Growth and planning personal development programs for subordinates.
• Are a tech graduate/MBA with experience in Search Engine Marketing (SEM) and Paid Search (PPC), are passionate about Search and internet marketing
• Have an outstanding ability to think creatively, and identify and resolve problems
• Have excellent communication and interpersonal skills, with the ability to be personable yet persistent
• Have the ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals
• Have high levels of integrity, autonomy, and self-motivation
• Have excellent analytical, organizational, project management skills including demonstrated ability to think end-to-end

Job Qualifications and Skill Sets

• Proven years of experience in Search Engine Marketing (SEM) and Paid Search (PPC)
• In-depth knowledge of Google Ads - Search, Display, Discovery, Performance Max, UACs, Youtube Ads and Google Analytics
• Analytical approach + Data-Driven Thought Process + Optimization mindset
• The ability to think creatively, own things and work independently in a fast-paced environment
• A start-up mentality with a bias to action and the ability to flex in a fast-paced environment

Job Types: Full-time, Permanent

Pay: Up to ₹60,000.00 per month

Benefits:

• Flexible schedule
• Food provided
• Health insurance
• Internet reimbursement
• Leave encashment
• Life insurance
• Provident Fund

Ability to commute/relocate:

• Wagle Estate, Thane, Maharashtra: Reliably commute or planning to relocate before starting work (Preferred)

Application Question(s):

• Mentions your current and expected salary

Experience:

• Google Ads: 2 years (Preferred)
• Meta ads: 1 year (Preferred)

Work Location: In person