Performance Marketing Executive

Job Title: Performance Marketing Executive

Location:

About Us:

At Inkcast Innovations, we empower startups with smart, data-driven digital marketing. As a young and ambitious team, we deliver powerful strategies to help businesses thrive — from SEO and content to social media and paid ads.

Performance Marketing Executive

Key Skills:

• Paid media strategy (Google, Meta, etc.)
• Conversion tracking & analytics
• Ad copy creation & A/B testing
• Campaign optimisation & reporting

The ideal candidate will be a creative and analytical thinker. They will be able to conduct insightful market research to establish a marketing strategy that will effectively reach the target audience. They should be comfortable evaluating the marketing process and work to critique and improve its outcomes. 

Responsibilities

• Identify target audiences, objectives and desired outcomes of the marketing campaign
• Research and develop a marketing strategy, and evaluate the success strategy
• Develop the content of marketing campaigns
• Stay up-to-date on current marketing trends
• Manage and allocate the budget correctly

Qualifications

• Bachelor's degree in marketing or related field
• 2 - 3 years of relevant experience
• Strong analytical, communication, time-management and creativity skills
• Strong ability to focus on customer/market and take initiative. Experience with social media