Performance Marketing Executive

FlashReach is a full-service performance marketing agency founded by experienced professionals with a proven track record of success. We specialize in performance marketing, conversion rate optimization (CRO), and graphic design to help businesses grow their online presence, increase traffic, and maximize ROI. With clients across Beauty, Fashion, F&B, Furniture, and B2B, our team delivers results-driven solutions tailored to each clients goals.

We are looking for a dynamic Performance Marketing Executive to join our on-site team in South Delhi. You will lead and optimize paid campaigns across digital platforms, drive CRO initiatives, and provide strategic direction for video and creative assets (without creating content yourself). Youll be responsible for scaling media spends, collaborating with creative teams and vendors, and translating data insights into growth.

• Plan, manage, and optimize paid marketing campaigns (Meta, Google, etc.)
• Strategize and recommend what type of video ads/creatives will drive resultsassess ad suitability, analyze what resonates, and brief creative teams or third-party vendors accordingly (no video creation/editing required)
• Write detailed creative briefs for video and other assets, ensuring alignment with campaign goals
• Collaborate with internal team members and external partners to deliver high-performing creatives
• Analyze performance data to identify CRO opportunities and oversee A/B or multivariate testing
• Scale and manage digital ad spends efficiently to maximize ROI
• Communicate proactively with clients; report on performance, insights, and actionable strategies
• Conduct market research to inform and evolve campaign strategy

• Minimum1.52 years of hands-on experiencemanaging and scaling paid media campaigns (including managing monthly spends of at least 12 lakhs per client)
• Proven experience using creative insightsespecially around video content and ad strategyto drive campaign performance (without needing to create video/content assets yourself)
• Strong experience in writing creative briefs and working closely with creative teams or vendors to guide asset production
• Expertise in CRO tactics and tools (Google Optimize, Hotjar, etc.)
• Excellent analytical, communication, and project management skills
• Bachelors degree in Marketing, Business, or related field
• Experience working with brands in sectors such as Beauty, Fashion, F&B, Furniture, or B2B is a plus