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6.0 - 10.0 years
0 Lacs
thiruvananthapuram, kerala
On-site
You are a Senior Analytics Specialist with expertise in web and mobile analytics, and your primary role is to support the digital marketing team in various analytics-related tasks. Your responsibilities include conducting requirement analysis, consulting with stakeholders, implementing analytics solutions for both web and mobile platforms, generating reports, optimizing performance, and managing multiple projects simultaneously. Collaboration with cross-functional teams is crucial to ensuring that analytics implementation and reporting strategies are in line with business objectives. You will be defining Key Performance Indicators (KPIs) based on client objectives and tracking progress towards achieving them. Additionally, you will collect, analyze, and report on data related to web and mobile app performance, traffic, user behavior, conversion activities, site performance, and campaigns. Developing Google Looker Studio dashboards by merging data from various sources is also part of your responsibilities. As a Senior Analytics Specialist, you will be expected to monitor and analyze performance metrics to identify trends, gather insights, and provide recommendations to enhance business performance. You should be capable of independently managing internal and external projects with minimal supervision, ensuring high-quality delivery within specified timelines. A crucial aspect of your role involves implementing and evaluating A/B tests for Conversion Rate Optimization and providing accurate estimates for new requirements. To be successful in this role, you should be a Google Analytics Certified professional with a minimum of six years of experience in analytics and reporting. Proficiency in analytics tools such as Google Analytics, Tag Manager, Firebase, Heap, and Mixpanel is essential. Strong analytical skills, the ability to work with extensive datasets, excellent project management capabilities, and experience in implementing tracking through various tools like Google Tag Manager SDKs, MMPs, or CDPs are required. Your background should also include expertise in user journey mapping, conversion tracking, and trend analysis. Hands-on experience with tools like Supermetrics, Google Ads, Google Optimize, or Hotjar would be advantageous. Furthermore, excellent communication skills are necessary for effective collaboration and reporting.,
Posted 2 weeks ago
2.0 - 6.0 years
0 Lacs
karnal, haryana
On-site
En tant que Digital / Web Analyst et Expert en Optimisation des Taux de Conversion (CRO) chez Adeliom, ton rle principal sera d'optimiser les performances et le taux de conversion des projets de nos clients. Avec plus de 11 ans d'exprience, notre quipe conoit et optimise des produits numriques engageants pour les utilisateurs, produisant ainsi des rsultats mesurables pour nos clients. Si tu es la recherche d'une nouvelle aventure professionnelle, un poste cl au sein d'un environnement de travail dynamique et bienveillant, cette opportunit est ne pas louper ! Tes missions consisteront plonger dans les donnes digitales des projets pour identifier les leviers d'amlioration et de performance. Tu seras responsable d'analyser minutieusement les comportements des utilisateurs sur les plateformes digitales des clients, de comprendre leurs parcours et de dtecter les opportunits d'optimisation. En utilisant des outils d'analyse avancs, tu traduiras ces insights en recommandations stratgiques et actions concrtes visant maximiser la performance et le taux de conversion. Entre le client, les utilisateurs finaux et nos consultants UX, tu auras pour mission de dfinir une stratgie data oriente performance et UX afin d'identifier les bonnes donnes collecter travers les diffrents outils. Sur chaque projet client, tu seras charg d'analyser les outils de collecte en place, de dployer de nouveaux outils et de les paramtrer. Tu prsenteras ces donnes de manire logique et pertinente pour les clients travers des Dashboard de pilotage sur Google Looker Studio. En plus de ton expertise analytique, une bonne matrise du CRO et une parfaite comprhension de l'Exprience Utilisateur et de ses enjeux stratgiques sont requises. Une exprience de 2 3 ans en Web Analyse, la matrise des outils tels que GTM, Google Analytics, Google Looker Studio, Google Optimize, Hotjar, AB Tasty, ainsi qu'une forte aptitude pour le relationnel client seront des atouts essentiels pour ce poste. Adeliom te propose un contrat CDI de 35 heures Strasbourg, une prise de poste au plus vite, un mode de travail flexible entre prsentiel et tltravail, ainsi qu'une rmunration en fonction de ton exprience. De plus, tu auras l'opportunit d'intgrer une quipe taille humaine, ouverte d'esprit et qui aime penser autrement. La mutuelle est prise en charge 100% et des tickets restaurant dmatrialiss sont galement inclus dans le package. Si tu possdes une vision stratgique de ton mtier, une capacit tre force de proposition et proactif pour des clients dans diffrents types d'activits, alors cette opportunit est faite pour toi. Rejoins-nous dans cette aventure collaborative et positive en contactant notre quipe ds maintenant !,
Posted 1 month ago
1.0 - 5.0 years
0 Lacs
maharashtra
On-site
You are a Conversion Rate Optimization (CRO)-driven Growth Executive who excels in combining analytical thinking with creative problem-solving to deliver measurable business impact. Your primary focus will be on executing CRO strategies and optimizing digital journeys, experiments, and user experiences. Additionally, you will be responsible for data analysis to uncover insights, track performance, and guide decision-making. Your responsibilities will include owning the CRO roadmap, designing and executing A/B tests, multivariate experiments, and landing page optimizations. You will audit user journeys across web and mobile platforms to identify conversion barriers and suggest improvements. Utilizing tools such as VWO, Hotjar, Google Optimize, and Mixpanel, you will measure and enhance user flows. Collaboration with design and development teams to implement UX/UI changes that enhance engagement and conversions is vital. Furthermore, you will develop and manage CRO playbooks, frameworks, and testing protocols for sustainable success and optimize key funnel metrics across various stages. In terms of data analysis and insights, you will collect, process, and analyze user behavior and marketing performance data using GA4, Mixpanel, and other analytics tools. You will be responsible for building dashboards and reports to monitor growth metrics, experiment performance, and ROI. Identifying trends, patterns, and anomalies to recommend actionable strategies will be crucial. Collaboration with marketing, product, and sales teams to translate data insights into business decisions is essential. Monitoring SEO, paid media, and retention campaigns for optimization opportunities based on data-driven insights is also part of your responsibilities. To qualify for this role, you should have a Bachelors/Masters degree in Marketing, Business Analytics, or a related field. Previous experience of at least 1 year in CRO, analytics, or growth-focused roles (preferably agency or consulting) is required. Proficiency in CRO tools such as VWO, Hotjar, Google Optimize, and analytics platforms like GA4, Mixpanel, and HubSpot is essential. Hands-on experience in designing, running, and interpreting A/B and multivariate tests is a must. A strong understanding of digital marketing channels including SEO, paid media, and retention marketing is necessary. Advanced Excel/Google Sheets skills are required, and knowledge of SQL or BI tools will be an added advantage. An analytical mindset with the ability to interpret complex data and translate it into actionable strategies is crucial. Excellent communication and collaboration skills are necessary to work effectively with cross-functional teams.,
Posted 1 month ago
5.0 - 7.0 years
0 Lacs
Noida, Uttar Pradesh, India
On-site
Job Title: Growth & Business Head (Real-estate) Location: Sector-62, Noida Reports To: CEO/CGO Type: Full-time Salary: Upto 10 LPA Industry: Real-estate About the Role: We are looking for a high-impact Growth & Business Head to lead our end-to-end digital customer acquisition strategy and own the P&L of our marketing-driven revenue channels. This is a strategic leadership role that blends performance marketing, SEO, website strategy, and business management, with a laser focus on scaling real estate lead generation, improving conversion efficiencies, and maximizing profitability. Key Responsibilities: 1. Strategic Growth & Business Ownership: * Lead the digital growth strategy across paid, organic, and owned media with full accountability for lead-to-revenue performance. * Own and manage the profit & loss (P&L) of the digital business vertical, ensuring revenue targets are met and marketing spends are optimized for profitability. * Translate business goals into scalable marketing strategies and execution plans. * Work closely with the leadership team to influence product positioning, pricing, and market expansion strategies. 2. Performance Marketing Management: * Oversee high-performance campaigns across Google Ads, Meta, YouTube, LinkedIn, and local portals (e.g., 99acres, MagicBricks). * Ensure media spends are aligned with revenue generation goals and cost-per-acquisition (CPA) targets. * Constantly refine funnel metrics and improve marketing ROI through rigorous testing and optimization. 3. SEO & Organic Lead Generation: * Build a sustainable inbound engine through technical SEO, content marketing, local SEO, and backlinks. * Optimize landing pages and organic conversion paths to boost non-paid lead flow. * Establish performance benchmarks for organic traffic growth, keyword rankings, and domain authority. 4. Website Ownership & Conversion Strategy: * Own website roadmap structure, UX, content, SEO, analytics, and integrations. * Drive CRO (Conversion Rate Optimization) initiatives using tools like Hotjar, Google Optimize, and GA4. * Collaborate with product, design, and engineering teams to align web strategy with customer journeys. 5. Data, Analytics & Reporting: * Establish KPIs across channels and build dashboards for real-time visibility (using tools like Data Studio, Tableau, or Looker). * Analyze funnel performance, user behavior, and attribution to refine strategy. * Ensure marketing automation and CRM systems are integrated for accurate tracking from ad click to deal closure. 6. Team Leadership & Stakeholder Management: * Build and lead a high-performing marketing team across performance, SEO, design, and content. * Partner with sales, technology, and operations teams to ensure lead quality, pipeline velocity, and alignment on goals. * Manage external agencies/vendors and evaluate their ROI. Requirements: * 57 years of experience in digital growth roles, with at least 2+ years in a business leadership or P&L ownership role. * Demonstrated success in leading digital marketing initiatives that drive revenue and manage full-funnel performance. * Strong commercial acumen, with experience managing budgets and delivering profitable growth. * Expertise with paid media, SEO, web optimization, data analytics, and CRM tools. * Experience in real estate, proptech, or other high-ticket B2C services is a strong plus. What You Bring: * Entrepreneurial mindset with deep understanding of customer acquisition economics. * Strategic thinker with an operator&aposs execution mindset. * Hands-on problem solver you know how to zoom in on metrics and zoom out to see the bigger picture. * Ability to work cross-functionally and communicate effectively with C-level and on-ground teams alike. What We Offer: * Leadership role with direct impact on company revenue and growth. * P&L ownership and participation in strategic decision-making. * Competitive compensation with performance-based incentives. * Fast-paced, agile environment within a growing real estate brand. Application Process: If you are passionate about Growth & Business Head (Real-estate) and have the required qualifications, we encourage you to apply for this exciting opportunity. Please submit your resume and cover letter to [HIDDEN TEXT] & WhatsApp 7428394514 Show more Show less
Posted 1 month ago
1.0 - 3.0 years
0 Lacs
Delhi, India
On-site
Company Description FlashReach is a full-service performance marketing agency founded by experienced professionals with a proven track record of success. We specialize in performance marketing, conversion rate optimization (CRO), and graphic design to help businesses grow their online presence, increase traffic, and maximize ROI. With clients across Beauty, Fashion, F&B, Furniture, and B2B, our team delivers results-driven solutions tailored to each clients goals. Role Description We are looking for a dynamic Performance Marketing Executive to join our on-site team in South Delhi. You will lead and optimize paid campaigns across digital platforms, drive CRO initiatives, and provide strategic direction for video and creative assets (without creating content yourself). Youll be responsible for scaling media spends, collaborating with creative teams and vendors, and translating data insights into growth. Key Responsibilities Plan, manage, and optimize paid marketing campaigns (Meta, Google, etc.) Strategize and recommend what type of video ads/creatives will drive resultsassess ad suitability, analyze what resonates, and brief creative teams or third-party vendors accordingly (no video creation/editing required) Write detailed creative briefs for video and other assets, ensuring alignment with campaign goals Collaborate with internal team members and external partners to deliver high-performing creatives Analyze performance data to identify CRO opportunities and oversee A/B or multivariate testing Scale and manage digital ad spends efficiently to maximize ROI Communicate proactively with clients; report on performance, insights, and actionable strategies Conduct market research to inform and evolve campaign strategy Qualifications Minimum 1.52 years of hands-on experience managing and scaling paid media campaigns (including managing monthly spends of at least 12 lakhs per client) Proven experience using creative insightsespecially around video content and ad strategyto drive campaign performance (without needing to create video/content assets yourself) Strong experience in writing creative briefs and working closely with creative teams or vendors to guide asset production Expertise in CRO tactics and tools (Google Optimize, Hotjar, etc.) Excellent analytical, communication, and project management skills Bachelors degree in Marketing, Business, or related field Experience working with brands in sectors such as Beauty, Fashion, F&B, Furniture, or B2B is a plus If you love combining data with creative strategy to drive ambitious digital growthand want to work in a high-impact, collaborative agency settinglets talk! Show more Show less
Posted 1 month ago
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