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Performance Marketing Executive

Performance Marketing Executive

DesignBoxed Careers

2 years

0 Lacs

bengaluru karnataka

Posted:11 hours ago| Platform: SimplyHired logo

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Skills Required

microsoft powerpoint microsoft excel marketing bachelor's degree marketing

Work Mode

On-site

Job Description

Position: Performance Marketing Executive

We are looking for a data-driven Performance Marketing Executive to lead and execute high-impact paid media

campaigns across digital platforms. This role is responsible for driving customer acquisition, retention, and

revenue growth through strategic use of advertising tools, performance analysis, and cross-functional collaboration.

Key Responsibilities:-

Campaign Management

Plan, execute, and optimize full-funnel advertising campaigns across Google Ads, Meta Ads, and other

digital platforms

Perform daily account management, bid adjustments, and audience targeting to improve campaign

efficiency

Strategy Development

Develop scalable paid media strategies to drive high-quality traffic, brand awareness, and lead generation
Continuously test and refine ads, keywords, creatives, and landing pages for improved performance

Performance Analysis & Optimization

Monitor and analyze campaign performance using KPIs like CPA, CPL, VCR, and ROI
Generate weekly/monthly reports with actionable insights to refine campaign strategies

Budget Management

Manage and allocate advertising budgets to maximize return on investment
Monitor spend, adjust bids, and reallocate resources based on performance data

Collaboration

Work closely with design, content, and product teams to develop high-performing creatives and landing

pages

Align with the SEO team to create integrated strategies across organic and paid channels

Required Qualifications

Education

Bachelor's degree in Marketing, Business, or a related field

Experience:-

Minimum 2 years of hands-on experience in Performance Marketing
Proven expertise in managing Google Ads (Search, Shopping), Meta Ads, and programmatic platforms

(DSPs, SSPs, RTB, etc)

Experience optimizing campaigns across e-commerce platforms and setting up virtual shops (e.g.,

Facebook Commerce Manager, Instagram Shopping)

Familiarity with ad servers such as Google Ad Manager and Meta Business Suite

Skills & Tools

Technical Proficiency

Google Ads, Meta Ads, Google Analytics
Facebook Ad Manager, Google Tag Manager
Programmatic ad platforms
MS Excel, PowerPoint, bid management tools

Analytical & Strategic Thinking

Strong grasp of data analysis, audience segmentation, and funnel optimization
Ability to interpret performance metrics and translate them into growth strategies

Certifications (Preferred)

Google Ads Certification
Meta/Facebook Blueprint Certification

Key Skill

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